Why Research is Essential for Any Telecom Business

There are hundreds of steps that a telecom business must employ to ensure that they become a success and remain a success for years to come. These steps will differ depending on the type of business, but if there is one essential variable that all business owners can find useful – research

Business research is something that constantly needs to be implemented to ensure the utmost flourishment of a business. Trends come and trends go but the value of proper and practical research will never cease to exist and here are a few reasons why.

It Can Boost Your Sales

The only true way to grow a successful company is to deliver the services and/or goods that consumers are craving. No matter the niche of your business, understanding the demand of your customers and potential customers is critical.

But how is regular research going to lead to more profits? A unique method of research known as quantitative research is the answer. This will allow, for your convenience, the ability to get first-hand insight into the perspective of your clientele.

Employing quantitative research can be achieved via different types of consumer surveys (such as online and telephone surveys). The information you gather can answer some burning questions you may be having. For example, through said surveys, you can determine if your users are satisfied with the services you are offering and can identify which (if any) changes need to be made.

Allows for the Observation of Competitors

Businesses are always in competition with one another. This is especially true in the telecom industry, where so many similar phone plans are being offered. The more consumers you can draw the better, and businesses are constantly at battle with one another to increase their customer base. That said, in order to surpass your competition, you must first gain insight into their business practices.

Focusing on your specific industry, you can gather a list of the businesses you feel you need to compete with (keeping in mind location, company size, and other things of that nature). From there, document the types of services they offer, the demographics they are attempting to reach, and what makes them unique.

Being aware of these types of attributes can help you differentiate yourself from your competitors in an attempt to draw a wider audience. When you know what services your competitors are offering, you can find a charging system that will go above and beyond to ensure your services exceed customer expectations and help differentiate your business from your competitors.

You Can Properly Track Market Trends

It can’t be stressed enough that remaining stagnant in the business world can be detrimental. Regardless of the market that is being focused on, it is always important to understand the direction that the market is heading in.

Keeping an eye out for upcoming trends can allow you to tailor your goods and/or services in a manner befitting the ever-growing needs of your consumers. If old and outdated trends are being marketed, it could result in a loss of customers. Maintaining a modernized platform should be a top priority as most people will be looking for the best.

Continuing to keep up with new billing trends and practices will prove to be extremely beneficial. Telgoo5 offers solutions for any and all online charging needs. We are always happy to share our expertise and talk about how our platform can add benefits to your brand.

Breaking into the market – how to launch an MVNO

Being an MVNO, you are in charge of a business that’s optimized to offer appealing services tailored for specific market segments. By doing this, an MVNO is able to carve out a niche within the market, thereby winning customers that will prefer their services to that of any other MVNO.

When MVNOs become successful, they have the ability to revitalize the market, thereby coming up with services which add value to the customers and in turn convert the value into profit.

It’s important to point out that establishing and running MVNOs is an immersing journey that requires continuous development and the constant ability to meet the needs of customers. At Telgoo5 we have spent the last 15 years helping many businesses create their own MVNOs. As a service provider, we have extensive knowledge of the MVNO market and the best ways to go about setting up an MVNO.

In this blog post, we are going to share insights into the main things that makes MVNOs successful. The first section of this post looks at what is required to get started. We will then highlight the importance of developing your own market insights once the project is up and running.

In the final section of the post, we are going to explore the technical abilities required to become successful in the market.

Starting Out

Starting and operating an MVNO is an unpredictable affair. Clients will expect you to offer several services from the first day. Because of the changes within the market, the popularity of each service can be greatly affected and can change overtime.

Thus, when launching an MVNO, it’s important to understand your target market. On top of that, it’s important to be able to know how to strategically position your product in the market when the change ultimately comes knocking.

All this comes down to preparation. You will have to thoroughly prepare before launching the product. There are two important things to have in place when starting out an MVNO.

1. A plan on how you are going to reach your target audience, i.e. how you intend on getting your message efficiently across to potential subscribers and how you should package and offer various services to your audience.

2. Access to technology: You will need access to the technology which will enable you to deliver services required for your target audience. Your technology must be able to quickly adapt to new services you would like to offer.

Creating a plan and Getting Technology

When planning how to reach a specific market, you will notice that it’s a complex task which requires the consideration of specific market dynamics. Generally, there are two main ways that you can break into the market and gain new customers.

Once your marketing plan is in place, the next step would be to ensure that you have access to a reliable technology which will enable you to offer the services that are required as well as the services that may be needed at a later date when your company grows or the market changes. At Telgoo5, we have the technology that will allow you to adapt your company to new trends in the market, thereby expanding your reach.

The Rise of the MVNE

The MVNO business model is constantly changing. Unlike previous times, MVNOs are no longer reselling MNO services under different brand names while trying to address the needs of different target markets; markets like senior citizens or prepaid calling. Many MVNO’s are keen on expanding their services beyond traditional offerings.

On top of that, we have several industry summits which cater to MNVO’s made possible by the differentiating services offered. Why all these differentiations one may ask? One main reason is that MVNOs are keen on totally differentiating themselves from the MNO networks that they are currently using, so that they can increase their customer base and customer loyalty.

Furthermore, because MVNOs may specialize in marketing unlike MNOs, they might also pick up several trending services – thereby capitalizing on various trends. If you are able to roll out a new and cool service, revenue will likely be impacted positively..

Billing Services

It’s important for an MVNO to have its own billing service. By having a reliable billing service, an MVNO is able to launch new offers, prepaid plans etc. Billing software is expensive to purchase and that’s where MVNEs come in.

By hosting several MVNOs on their platforms, MVNEs are able to minimize the cost on the billing software by sharing the cost with the MVNOs.

Complexity

If an MVNO wants to offer a service where the customers will be able to automatically switch their calls to Wi-Fi, what would they do? A great example is Virgin Mobile, which automatically detects Wi-Fi connections, thereby allowing the users to make free calls.

If an MVNO that does not use the services of an MVNE wanted to allow users to switch off a cellular call automatically to Wi-Fi, some type of infrastructure which will interact with the MNO would be required.

At this point in time the MVNO will be required to get into some type of relationships and service nodes with ISP. This in turn implies more complexity. At Telgoo5, we specialize in offering MVNOs fast and efficient ways of offering new services.

As mentioned earlier, by working with numerous MVNOs, we are able to offer groundbreaking services at affordable prices.

Evolving as an MVNO

Once you have launched as an MVNO, you will begin to evolve as the days goes by. You can measure these evolutions in a number of ways, from revenues collected, profit increases, employee growth or additional services offered. To evolve accordingly, you need an MVNE that clearly knows the most significant aspects of your evolution, market insights.

What MVNO Owners Need to Know About 5G

To keep your Mobile Virtual Network Operator (MVNO) relevant and noteworthy at all times, you always need to be keeping up with the latest mobile trends. Outdated services and offerings will quickly begin to lose you subscribers as consumers are always seeking the “next big thing”.

Said “next big thing” in question here is undoubtedly 5G technology as it has created quite a buzz around the mobile spectrum as of late. For the owner of an MVNO, the vital question becomes ‘how is this going to impact your network and what are the key details that you need to be conscious of?’

There is Potential for 5G Technology to Completely Change the Game

As for what 5G technology is, it is simply the latest wireless network generation. In addition to offering vastly improved speeds, 5G also has the capability of minimizing latency issues. Additionally it is going to enhance flexibility, as it allows for more devices to be connected simultaneously.

Those in the mobile industry have even gone as far as to claim that 5G could be one of the most influential and groundbreaking technologies seen in years. Before long, it will become the standard, and inferior networks will fade out.

Its Availability is Currently Limited

As it stands currently, 5G is not widely available across the major carriers. This is likely to change, as the year 2020 is set to be a monumental one regarding the rise of the 5G technology. It is not as if everyone can get their hands on the improved network; it is a bit more complicated than that.

The true reality is that the full potential of 5G is probably not going to be reached for the next few years. That said the global 5G innovation is going to be making more of an impact than some MVNOs will be ready for.

Current MVNOs are Planning to Offer 5G

One of the potential roadblocks your MVNO network is going to experience is if and when you can get your hands on 5G technology. The carrier or carriers you offer coverage from are going to initially offer their new groundbreaking network to some of their larger partnerships.

The good news is there are smaller brands that are intending to provide 5G-based services. Several MVNO owners have gone on record to claim that their platform would be delivering such experiences to their consumers.

All this news wraps up to the reality that your Wireless MVNO needs to account for the various demographics of users that are itching to utilize such network speeds. 4G is far from extinct but you need to act fast as before you know it, the standard will be changed to the 5G network.

Additionally, one must consider which Mobile Virtual Network Enabler (MVNE) you do business through. At Telgoo5 we fully understand that the market changes and adapts oftentimes quicker than you can handle. With our constantly evolving platform and software, contact us today to connect with an enabler you can rely on.

Ways to Gather More Traffic for Your MVNO Network

It is one thing to start your own Mobile Virtual Network Operator (MVNO) and it is a completely different obstacle to achieve greatness with it. Much like with other business start-ups, there is a real risk of failure that you have to come to terms with.

But, with hard work, planning, diligence, and assistance, your platform could become a revelation that the mobile industry thrives upon. That said, in order for this to be attainable, you must have a steady and reliable consumer base that continues to drive your company forward.

Gathering such traffic for your network is not going to be an overnight process but there certainly are tasks and strategies that you can execute to enhance the likelihood of it occurring.

Pay Special Attention to Your Clientele

The telecommunications industry is dominated by individuals purchasing phone network services. What one needs to remember is that MVNOs provide consumers with cheaper and oftentimes more convenient alternatives to the services and packages that are offered from major carriers.

In turn, it is vital to establish a strong rapport with every potential customer you come in contact with. Create an environment that makes each individual feel understood and  important to your company. Delivering such an experience can create a positive buzz about your company.

Consider Posting on Social Media

The MVNO platform you offer could deliver fantastic and unique services found nowhere else, but if no one is aware of your services it will be difficult to grow your brand. To combat this potential roadblock, it is wise to do all you can to spread the word of your virtual operator and all the benefits it has to offer.

One such way to do so is via social media. Popular platforms such as Instagram and Facebook can be excellent mediums to get more people to notice and discuss your brand. These platforms are a means of advertisement and provide you with the opportunity to reach more consumers on a global scale

Additionally, you could utilize this same approach for email marketing. Reach out to your consumers, offer special promotions and let them know about your services in a more personalized manner. This can be a slippery slope, however, as you need to be cautious not to spam your customers or potential customers with an influx of emails.

Be Smart About the Services You Offer

It can’t be overstated enough how critical it is for MVNO providers to carefully consider the services and mobile packages that their network promises. Providing the right services can be just as important as advertising the services to the right markets.

Mobile users will only switch to your brand if they believe they will benefit from the switch. If their current MVNO presents them with speeds, prices and overall modules that they are satisfied with, it will take some enticing to pull them towards your brand.

What you can also strongly consider is partnering with a top-of-the-line enabler that can do their most to handle the logistics and backend needs of your virtual operator. Here at Telgoo5, we offer just that and our extensive experience in the field is something you can rely on. We would love to hear from you and your company today.

The MVNO Market Has Never Been Better to Dive Into and Here is Why

The telecommunications industry is one of those industries that continue to get bigger and bigger with each passing year. With all the revelations regarding new technologies and advanced innovations, it is no wonder that the scope of the mobile market is as large as it is.

For any aspiring business owner looking to take a crack at the Mobile Virtual Network Operator (MVNO) scene, this is very good news. MVNOs have been around for quite some time now but what started as a small niche has blossomed into a global phenomenon.

In the modern times of 2020, if you are seriously considering launching your own network the timing has never been better.

The Estimated MVNO Market

Analytics companies are always updating their numbers and providing insight into the landscape of certain industries and markets. In 2019 alone, it was estimated that the MVNO market made $60.84 billion in revenue.

It is being projected that this number will skyrocket by 2025. With a compound annual growth rate of 6.83 percent during this time span, the MVNO market is predicted to reach an astonishing $84.66 billion in revenue. Even if the estimations are slightly off, all signs are pointing to more and more MVNO subscriber growth in the coming years.

Boost in Mobile Subscribers

Speaking of subscribers, the Global System for Mobile Communications Association (GSMA) also provided some insight that indicates the mobile market will continue to grow.

According to the GSMA, both smartphone connection and the number of unique mobile subscribers are going to jump over the next five years. The former could see a rise of nearly 20 percent from 2018 to 2025 (60 to 79 percent is the projection) and the latter (from the same timeline) could see a rise of 5.1 billion subscribers to 5.8 billion subscribers.

Cloud Innovations

Cloud computing is an innovation that has taken the telecom industry by storm. It is changing how MVNOs are being structured and designed and is experiencing a huge impact on the growth of the market.

MVNO providers that create cloud-based platforms will find that some of the traditional challenges of relying on public internet infrastructure are no longer prevalent.

Utilizing cloud technology allows a network to communicate seamlessly with other cloud services and scale customer demand with greater efficiency making things significantly easier and more efficient MVNO company.

Assistance Has Never Been Better

One of the unique aspects of diving into the MVNO market is the the journey does not need to be endured alone. There are a vast number of elite-level Mobile Virtual Network Enablers (MVNEs) that can deliver the backend support that your business needs.

From the advanced billing solutions that Telgoo5 delivers, to the software that we possess, we have been helping networks thrive for nearly two decades. We take pride in our passion and dedication to the success of your platform. We are always happy to discuss how we can assist your journey through the MVNO market and answer any questions you may have.

Ways to Better Establish Your MVNO Brand

Due to the oversaturated market of mobile virtual network operators (MVNOs), it is as difficult as ever to establish a new and engaging network that will gain notoriety. It is possible, however, and is something that is paramount if you have any interest at all in starting and ultimately scaling your brand.

The good news is there are certain marketing strategies that you can implement into the advertisement-end of things to help gain steam and popularity for your MVNO platform. And, none of them are too terribly difficult to set into action.

Gain a Rapport with Your Consumers

It is no secret that the success of any business comes down to the relationships that they establish with their consumers. This is no different for an MVNO so be prepared to dedicate your time and effort to satisfy your customers to the fullest.

When one develops a rapport with customers, the chances are greater that they will then spread the word of your brand. Given the impact the mobile industry has on society, there is an opportunity for your brand to scale significantly taking the time to prove to your customers that you truly do care about them.

Dive into Social Media

In many ways, the success of your MVNO service hinges on the social media presence that you establish for it. In the modern world, in fact, there may not be a more reliable and successful means of building your brand than with the juggernaut known as social media.

This goes back to the strategy of advertising, as the more eyes you get on your network, the more customers you will target. Then again, it is also important to integrate an efficient social media strategy. Keeping the demographic that you are targeting in mind is an excellent way to start growing your social media presence.

Use the Best Technology

In the realm of what modern MVNOs are offering users, your network needs to offer services and utilize technologies that are as good or better than competitors. Indeed, the cycle of technology evolves very quickly, but you can’t afford for your brand to fall victim to it.

Harping back on the idea that your consumers need to be thrilled with your platform, you will get lost in the shuffle if what you offer is pedestrian. It is also advised to perform heavy research on the top technologies that are offered to make the overall process smoother.

Think About a Niche

Above all else, it is critically important to avoid becoming just another MVNO platform. All your advertising and spreading of your brand could end up being in vain. However, targeting a specific niche can solve this dilemma.

Think about services and general phone packages that are not often offered in the market. Without question, this will not be an easy task and it takes a scholar-level understanding of the industry to achieve, but it can prove extremely beneficial

Overwhelming can be the best term to describe the feeling of climbing the mountain that is bestowed on you here. Certainly, you will need assistance on your journey and this is where Telgoo5 can be your saving grace.

For 15 years now, we have used our expertise help out various MVNOs around the globe. As an MVNO enabler, it is our due diligence to provide for you what your network needs. Reach out today to learn more.

Key Features of using MVNOs

When it comes to MVNOs, there are many options to consider, not the least of which are the features offered by the MVNO. Knowing what features are available and what is in demand is essential in making the best decision for your needs. The following are some key features to look for when using an MVNO.

What is an MVNO?

Before discussing the key features one should be looking for when using an MVNO, it is essential that you understand what an MVNO is and what it does. Mobile virtual network operators (MVNOs) are phone carriers that offer phone services generally at lower cost than what you find with the big-name phone companies. These smaller carriers have contracts with big companies that allow them to utilize their service areas.

The MVNO then offers these areas to customers through plans that are generally more accessible and cost effective than utilizing services directly through the big company. Many of these plans include prepaid services that are customizable to fit specific needs and wants. This customization translates into the customer being able to decide which services they truly want to pay for and which ones they don’t. These decisions often allow users to pay less than they would with other larger phone companies by only paying for what they need.

What Features Should You Be Looking For?

Now that we have discussed what exactly an MVNO is, it is time to discuss the features you should be looking for from your provider. One big reason for choosing an MVNO over a big phone company is flexibility. Partnering with the right MVNO will offer you a plan that is customizable to fit your needs and budget. This flexibility allows you to be in control of what you spend and how often you spend it. Your MVNO’s features should also include real-time billing, which will enable you to see and control your usage and expenditures in real-time, not after you have already gone over and have no way of going back.

The coverage area is another feature to pay attention to. Just because a company works with a carrier that features service in your area, does not mean the MVNO will have service in your area. It is essential that you choose an MVNO that provides coverage in your desired area. Finding a company that works with more than one of the big-four carriers will give you better access to coverage areas where ever you need to be.

One final consideration when it comes to features is whether or not you have access to the elements for your device. In other words, will your phone work with your service, are hot spots available, do you have enough data and can it be increased when needed or decreased when not utilized. Each of these will be vital in receiving the service expected from your MVNO.

Choosing the Right MVNO for Your Needs

Now that you are aware of what to look for, you are probably wondering how to find the right MVNO for your needs. The team you choose needs to offer all of the features listed above and many more. When you decide to partner with Telgoo5 supported MVNO for your phone needs, you will get the reliability you need with the flexibility you desire. MVNOs partnered with Telgoo5 offers plans that are customized for you, real-time billing, and through Telgoo5’s partnerships and integrations with the major phone companies and vendors, all of your needs are easily within reach.

Adapting to changes in the MVNO industry

Why the MVNO Game is Changing

Immediately after the first appearance of the MVNO model, many experts predicted that a number of non-Telcom business to consumer brands were going to take advantage of the opportunity and diversify into mobile. With very limited exceptions this new wave never came to realization.

Many organizations have faced various challenges including the dependency of an unpredictable relationship with the host network. Other challenges faced included the complexity that was involved in managing and building the systems required to make the services work.

Knowledge of the challenges

For many years, our team has monitored the MVNO market and analyzed outlooks and new trends. Our team has a detailed understanding of the various challenges that MVNOs face while striving to customer expectations and the fast-changing customer usages.

Our team are constantly in touch with MNOs with the goal of aiding new MVNOs. Our deep knowledge of the MVNO ecosystem in turn allows us to not only participate but also propose several tailor-made solutions in line with a proven methodology.

Service offering for MVNOs and MNOs

Telgoo5’s offering is centered on positioning and strategy, partnership and negotiation and performance and development. As an experienced enabler our main goal is to assist MVNOs to develop both their operational efficiency and their business. We study the specific needs of all clients, and then determine the type of support needed.

On top of that we also allow multiple services within the same service. For instance, thanks to our technology, users can use our platform without having to experience any type of challenges. This is because our OSS solutions have been built in a way which does not require any type of special technical skills to be operated.

Furthermore, our software has been developed to offer a vast and ever-growing number of features within a single platform. From billing of content, to tracking customer usage to monitoring service performance, our software allows users to execute all kinds of functions through the OSS software.

Flexibility and Analytics

With the game constantly changing, it’s important to settle for a software that will allow you to optimize operations. For instance, you have the ability of launching global services without requiring any form of support from us.

Our OSS will allow you to incorporate new functionalities without any hassle. On top of that, it’s also supported by many vendors and platforms, thereby ensuring that we are able to meet the needs of our clients at all times.

With market trends constantly changing, MVNOs should have platforms that not only report information but also allow users to be able to analyze data related to things like subscriptions, revenue and retention rates. Telgoo5’s OSS not only collects data, but also processes the data to report such that MVNOs can be able to view and analyze these sets of data.

Revenue Management and Billing

When choosing an MVNE, it’s important to choose one that has an efficient billing system. As a leader in the telecom industry, Telgoo5 has a billing software that ensures that users are billed for the services that they are using. On top of that, the software also ensures that any revenue leakage and fraud is detected at all times.

The Strongest Benefits to Starting Your Own MVNO

Let’s face it; starting your own mobile virtual network operator (MVNO) is not going to be a walk in the park. In fact, it is going to be a long, grueling, stressful, and time-consuming endeavor that will probably have you questioning whether the end game is worth it several times throughout.

Due to the competitive nature of the industry and the manner in which it evolves, you have to be at the top of your game (at all times) to maintain and build a successful MVNO network. Thankfully, Telgoo5 can be a go-to source for you (but more on that later).

For now, while you are still pondering the thought of whether or not you want to start your own MVNO, perhaps you would be interested in learning about some of the main advantages of doing so?

You Would Basically Be a Retail Business

Arguably one of the best benefits of pulling the trigger on this ordeal is your business would virtually act as a retailer. Remember, MVNOs do not provide their own cellular network coverage. Mobile network operators (MNOs) take care of this task and as an MVNO you would basically be leasing the coverage.

Therefore, the pressure of providing reliable cell service to your consumers is mitigated. While there will be a plethora of other concerns for you and your network, this is not going to be one of them.

Support is Always There

Do not make the mistake of believing that you and you alone will need to develop and start your own network. As with any business, getting it up and running can quickly become overwhelming and it is something you should not be doing by yourself.

Here is the good news; MNOs are not your enemies. In fact, they will become your best friends with the infrastructure support that they are willing to provide. However, they will not partner with just any brand, as you need to have all the technical details in hand.

Furthermore, there are also mobile virtual network enablers (MVNEs) that can help you through your journey. Backend support, such as customer service and outsourcing, can be delivered by such businesses. This is where Telgoo5 can lend a helping hand.

Our track record speaks for itself and when it comes to helping your network with the ins and outs (such as billing and customer service). Our clients are our biggest fans.

You Can Help Consumers Save Money

Not all of society is willing to pay the outrageous service charges that most MNOs offer. This is where MVNOs hold an advantage as they are able to provide cheaper monthly plans and services overall.

Chances are you have been in the shoes of such consumers so why not make a difference yourself?

No Concern of Cell Towers

This is somewhat obvious but is still worth mentioning. As an MVNO, you will simply be utilizing the cellular coverage that is provided by the larger carriers. Due to this, overall maintenance, cost, and concern of the cell towers themselves will not be under your control.

Indeed, there are several reasons why you should strongly consider starting your own network. The beginning is going to be one of the roughest periods but always know that we are here to help. Feel free to reach out, the Telgoo5 team is happy to answer any questions, anytime.