MVNE: Everything You Need to Know

MVNEs connect providers and operators who do not own their infrastructures. MVNEs play a key role in helping MVNOs establish themselves in the market on a low budget. Before we can dig much further into the subject, let us begin by first defining what an MVNE is.

An MVNE is an organization that provides network infrastructure as well as other related services such as operations and administration support systems to MNVOs. This in turn allows MVNOs to offer various services to their subscribers using their specific brands. Because MNVEs provide network enablement services and platforms, they do not have any direct relationship with the subscribers.

Benefits of using MVNEs

To deliver their services and products, MVNOs require two things;

• Access to MNO networks

• A system to manage subscribers and products

The great news is that MVNEs facilitate both of these. The specialty of MVNEs lies in their implementation, management, and planning of mobile services.

When a new MVNO seeks the services of an MNVE, the organization is able to pick up much more quickly, with very minimal start-up costs. On top of that, MVNEs also offer reduced airtime costs due to the fact that MVNE hosts several MVNOs within a single platform. All this is done to enable a reduction of the total cost of running the MVNE.

An ideal MVNE should provide sim configuration and provisioning, CRM, value-added service platforms, and customer billing.

At Telgoo5, we not only offer a much smoother launch process for new MVNOs but we also allow MVNOs to tap into our previous experience. By using our services, you will be able to keep your operations focused and simple.

Choosing the right MVNE

It’s important to point out that not all MVNEs offer the same level of service or have the same level of experience. Thus, when choosing an MVNE, it’s important to choose one that will help you get your MVNO up and running fast, while also keeping costs low. With that said, here is what you should be on the lookout for;

Network: The enabler should be connected to an MNO with a solid reputation. The services and products offered by MVNOs are only as good as the network that they use.

Experience: What level of experience does the MVNE have? Make sure that the company you are partnering with has many years of experience and many success stories to share.

Financial flexibility: Always look for an MVNE that will be able to meet your financial requirement. An ideal MVNE should be affordable when it comes to pricing, thereby ensuring that you do not have to spend an exorbitant amount of money when setting up.

Case studies/experience: You should be able to establish whether the prospect will be able to provide any case studies or reference which shows how they have assisted other MVNOs. Don’t hesitate to ask for references; a good company will have many happy clients who are happy to share their experiences.

Platform: A suitable MVNE should provide the right tools that will help you manage your products so that you will be able to respond to new trends with ease. An efficient and reliable platform is essential to keeping customers happy.

Price Versus Value; Which is More Important for Your MVNO?

Attempting to keep your head above water in the mobile industry is no easy feat no matter what network you are administering. For Mobile Virtual Network Operators (MVNOs), the industry has become very competitive – even really promising start-ups may wind up out in the cold.

To get your MVNO to the next level, you need to consider anything and everything that can be done to improve it. That leads to a very interesting discussion. On the surface, it would appear that price would be the most vital characteristic as all these types of operators exist to offer cheaper services in the first place.

That said, with the vast array of platforms already available, there is only so low you can offer your services in order to stay in the competition. In today’s age, the focus of your brand should be prioritized on one word; value.

Indeed, Value is More Important

The pricing models that your wireless MVNO offers can drive traffic to your network and enhance the chances of it succeeding. When compared with value, however, they will not hold the same level of importance.

One must consider – what can you do to increase the value of the offerings that you have in store? Many providers will deliver what are known as Value Added Services to their consumers. You see, your MVNO service is already going to include the core and primary service packages.

By including Value Added Services, you can vastly improve the quality of your brand by making the overall experience more convenient for your consumer base. In addition to that, they will bring in more revenue per user.

So, instead of simply scaling down your prices, you can offer unique and effective Value Added Services into the fold. Some added services can even place an increased demand on your standard services.

What Types of Options Are Out There?

The exciting news is there are a ton of different offerings out there and tons of unique software that you can invest in and provide to help both you and your customers. There are programs out there that will enable diverse communication between different types of mobile applications and various systems.

This can allow for data to be reused and can help to streamline the entire communication process. On the customer end of things, you can invest in Value Added Services that allow for certain transactions and tasks to be possible. Again, this adds convenience and in the modern world of technology, that is what it is all about.

When it all comes down to it, both price and value are essential but the latter’s importance continues to increase all the time. That makes it all the more important that you carefully consider what Mobile Virtual Network Enabler (MVNE) you partner with.

With our exclusive and top-of-the-line platform coupled with our vast understanding of the industry, you can feel confident partnering with Telgoo5. Our team is always happy to discuss how we can help your brand and answer any inquiries you may have.

Breaking into the market – how to launch an MVNO

Being an MVNO, you are in charge of a business that’s optimized to offer appealing services tailored for specific market segments. By doing this, an MVNO is able to carve out a niche within the market, thereby winning customers that will prefer their services to that of any other MVNO.

When MVNOs become successful, they have the ability to revitalize the market, thereby coming up with services which add value to the customers and in turn convert the value into profit.

It’s important to point out that establishing and running MVNOs is an immersing journey that requires continuous development and the constant ability to meet the needs of customers. At Telgoo5 we have spent the last 15 years helping many businesses create their own MVNOs. As a service provider, we have extensive knowledge of the MVNO market and the best ways to go about setting up an MVNO.

In this blog post, we are going to share insights into the main things that makes MVNOs successful. The first section of this post looks at what is required to get started. We will then highlight the importance of developing your own market insights once the project is up and running.

In the final section of the post, we are going to explore the technical abilities required to become successful in the market.

Starting Out

Starting and operating an MVNO is an unpredictable affair. Clients will expect you to offer several services from the first day. Because of the changes within the market, the popularity of each service can be greatly affected and can change overtime.

Thus, when launching an MVNO, it’s important to understand your target market. On top of that, it’s important to be able to know how to strategically position your product in the market when the change ultimately comes knocking.

All this comes down to preparation. You will have to thoroughly prepare before launching the product. There are two important things to have in place when starting out an MVNO.

1. A plan on how you are going to reach your target audience, i.e. how you intend on getting your message efficiently across to potential subscribers and how you should package and offer various services to your audience.

2. Access to technology: You will need access to the technology which will enable you to deliver services required for your target audience. Your technology must be able to quickly adapt to new services you would like to offer.

Creating a plan and Getting Technology

When planning how to reach a specific market, you will notice that it’s a complex task which requires the consideration of specific market dynamics. Generally, there are two main ways that you can break into the market and gain new customers.

Once your marketing plan is in place, the next step would be to ensure that you have access to a reliable technology which will enable you to offer the services that are required as well as the services that may be needed at a later date when your company grows or the market changes. At Telgoo5, we have the technology that will allow you to adapt your company to new trends in the market, thereby expanding your reach.

The Rise of the MVNE

The MVNO business model is constantly changing. Unlike previous times, MVNOs are no longer reselling MNO services under different brand names while trying to address the needs of different target markets; markets like senior citizens or prepaid calling. Many MVNO’s are keen on expanding their services beyond traditional offerings.

On top of that, we have several industry summits which cater to MNVO’s made possible by the differentiating services offered. Why all these differentiations one may ask? One main reason is that MVNOs are keen on totally differentiating themselves from the MNO networks that they are currently using, so that they can increase their customer base and customer loyalty.

Furthermore, because MVNOs may specialize in marketing unlike MNOs, they might also pick up several trending services – thereby capitalizing on various trends. If you are able to roll out a new and cool service, revenue will likely be impacted positively..

Billing Services

It’s important for an MVNO to have its own billing service. By having a reliable billing service, an MVNO is able to launch new offers, prepaid plans etc. Billing software is expensive to purchase and that’s where MVNEs come in.

By hosting several MVNOs on their platforms, MVNEs are able to minimize the cost on the billing software by sharing the cost with the MVNOs.

Complexity

If an MVNO wants to offer a service where the customers will be able to automatically switch their calls to Wi-Fi, what would they do? A great example is Virgin Mobile, which automatically detects Wi-Fi connections, thereby allowing the users to make free calls.

If an MVNO that does not use the services of an MVNE wanted to allow users to switch off a cellular call automatically to Wi-Fi, some type of infrastructure which will interact with the MNO would be required.

At this point in time the MVNO will be required to get into some type of relationships and service nodes with ISP. This in turn implies more complexity. At Telgoo5, we specialize in offering MVNOs fast and efficient ways of offering new services.

As mentioned earlier, by working with numerous MVNOs, we are able to offer groundbreaking services at affordable prices.

Evolving as an MVNO

Once you have launched as an MVNO, you will begin to evolve as the days goes by. You can measure these evolutions in a number of ways, from revenues collected, profit increases, employee growth or additional services offered. To evolve accordingly, you need an MVNE that clearly knows the most significant aspects of your evolution, market insights.

What MVNO Owners Need to Know About 5G

To keep your Mobile Virtual Network Operator (MVNO) relevant and noteworthy at all times, you always need to be keeping up with the latest mobile trends. Outdated services and offerings will quickly begin to lose you subscribers as consumers are always seeking the “next big thing”.

Said “next big thing” in question here is undoubtedly 5G technology as it has created quite a buzz around the mobile spectrum as of late. For the owner of an MVNO, the vital question becomes ‘how is this going to impact your network and what are the key details that you need to be conscious of?’

There is Potential for 5G Technology to Completely Change the Game

As for what 5G technology is, it is simply the latest wireless network generation. In addition to offering vastly improved speeds, 5G also has the capability of minimizing latency issues. Additionally it is going to enhance flexibility, as it allows for more devices to be connected simultaneously.

Those in the mobile industry have even gone as far as to claim that 5G could be one of the most influential and groundbreaking technologies seen in years. Before long, it will become the standard, and inferior networks will fade out.

Its Availability is Currently Limited

As it stands currently, 5G is not widely available across the major carriers. This is likely to change, as the year 2020 is set to be a monumental one regarding the rise of the 5G technology. It is not as if everyone can get their hands on the improved network; it is a bit more complicated than that.

The true reality is that the full potential of 5G is probably not going to be reached for the next few years. That said the global 5G innovation is going to be making more of an impact than some MVNOs will be ready for.

Current MVNOs are Planning to Offer 5G

One of the potential roadblocks your MVNO network is going to experience is if and when you can get your hands on 5G technology. The carrier or carriers you offer coverage from are going to initially offer their new groundbreaking network to some of their larger partnerships.

The good news is there are smaller brands that are intending to provide 5G-based services. Several MVNO owners have gone on record to claim that their platform would be delivering such experiences to their consumers.

All this news wraps up to the reality that your Wireless MVNO needs to account for the various demographics of users that are itching to utilize such network speeds. 4G is far from extinct but you need to act fast as before you know it, the standard will be changed to the 5G network.

Additionally, one must consider which Mobile Virtual Network Enabler (MVNE) you do business through. At Telgoo5 we fully understand that the market changes and adapts oftentimes quicker than you can handle. With our constantly evolving platform and software, contact us today to connect with an enabler you can rely on.

The futures of MVNOs in Europe

With the recent trend changes in Europe, more and more people are turning to their mobile devices to handle their daily lives. This is achieved mainly through IOT and apps. To do this, they will continuously require greater speeds. The best MNVOs which have a higher chance of increasing their revenues and ensure growth are the ones that will have a solid plan backed by a reliable MVNE.

According to various studies, the MVNO market in Europe and other regions of the world is expected to reach an estimated $94.82 billion by the year 2025. This market growth is directly linked to the ever-growing use of mobile phones around the world.

Select the right MVNE

The success or failure of an MVNO boils down to the MVNE chosen. Thus, it’s vital to select a reliable MVNE who will connect you to the right MNO. The right MVNE partner will not allow financial flexibility but will also offer you a flexible platform which features great tools that will help you effectively manage your subscribers and services.

Define your USP

As the European market continues to become more saturated, it’s vital for MVNOs to look for various ways to set themselves apart from the competition. One great idea is to find a niche that’s quite targeted and then offer something that this niche requires. For instance, by offering mobile money services, you will be able to reach a group that’s yet to be tapped.

Finding a narrow niche typically comes down to how well you will be able to find a market that’s beyond the reach of the traditional marketing methods.

When defining and planning your USP, you should focus on;

• Price

• Service

• Product

• How are you going to make money?

Employing the right technology

According to a new report, ‘The MVNOs series report’, it’s estimated that 48.3 percent of MVNO’s will invest in new technology within the next few years. Upon the successful completion of the planning phase, you will be able to know exactly the type of technology that you are going to need.

As this is the case, we highly encourage you to do thorough research.

For instance, irrespective of your scope, you will require an analytics tool. At Telgoo5, we give you an analytics tool that will help you analyze the data from your subscribers, thereby allowing you to make an informed decision on how to position your product on the market.

Focus on operational excellence and the customer

Companies such as Apple and Amazon have made their consumers expect high certain level of consistent quality and service. Customers have limited patience for hold-ups and operational glitches.

Apart from demanding excellence, customers will also expect speed. If your company does not hold up to your customers’ expectations, then it’s quite easy for the customers to switch to another MVNO. Technology that enables excellence is utmost importance.

Base business on users

Many companies tend to make the mistake of basing their businesses on their respective needs instead of focusing on the needs of their customers. The reliable MVNOs clearly understand that everything has to be channeled towards the customer; value added bundles, customer service, operational processes and helpful products.

Ways to Gather More Traffic for Your MVNO Network

It is one thing to start your own Mobile Virtual Network Operator (MVNO) and it is a completely different obstacle to achieve greatness with it. Much like with other business start-ups, there is a real risk of failure that you have to come to terms with.

But, with hard work, planning, diligence, and assistance, your platform could become a revelation that the mobile industry thrives upon. That said, in order for this to be attainable, you must have a steady and reliable consumer base that continues to drive your company forward.

Gathering such traffic for your network is not going to be an overnight process but there certainly are tasks and strategies that you can execute to enhance the likelihood of it occurring.

Pay Special Attention to Your Clientele

The telecommunications industry is dominated by individuals purchasing phone network services. What one needs to remember is that MVNOs provide consumers with cheaper and oftentimes more convenient alternatives to the services and packages that are offered from major carriers.

In turn, it is vital to establish a strong rapport with every potential customer you come in contact with. Create an environment that makes each individual feel understood and  important to your company. Delivering such an experience can create a positive buzz about your company.

Consider Posting on Social Media

The MVNO platform you offer could deliver fantastic and unique services found nowhere else, but if no one is aware of your services it will be difficult to grow your brand. To combat this potential roadblock, it is wise to do all you can to spread the word of your virtual operator and all the benefits it has to offer.

One such way to do so is via social media. Popular platforms such as Instagram and Facebook can be excellent mediums to get more people to notice and discuss your brand. These platforms are a means of advertisement and provide you with the opportunity to reach more consumers on a global scale

Additionally, you could utilize this same approach for email marketing. Reach out to your consumers, offer special promotions and let them know about your services in a more personalized manner. This can be a slippery slope, however, as you need to be cautious not to spam your customers or potential customers with an influx of emails.

Be Smart About the Services You Offer

It can’t be overstated enough how critical it is for MVNO providers to carefully consider the services and mobile packages that their network promises. Providing the right services can be just as important as advertising the services to the right markets.

Mobile users will only switch to your brand if they believe they will benefit from the switch. If their current MVNO presents them with speeds, prices and overall modules that they are satisfied with, it will take some enticing to pull them towards your brand.

What you can also strongly consider is partnering with a top-of-the-line enabler that can do their most to handle the logistics and backend needs of your virtual operator. Here at Telgoo5, we offer just that and our extensive experience in the field is something you can rely on. We would love to hear from you and your company today.

The MVNO Market Has Never Been Better to Dive Into and Here is Why

The telecommunications industry is one of those industries that continue to get bigger and bigger with each passing year. With all the revelations regarding new technologies and advanced innovations, it is no wonder that the scope of the mobile market is as large as it is.

For any aspiring business owner looking to take a crack at the Mobile Virtual Network Operator (MVNO) scene, this is very good news. MVNOs have been around for quite some time now but what started as a small niche has blossomed into a global phenomenon.

In the modern times of 2020, if you are seriously considering launching your own network the timing has never been better.

The Estimated MVNO Market

Analytics companies are always updating their numbers and providing insight into the landscape of certain industries and markets. In 2019 alone, it was estimated that the MVNO market made $60.84 billion in revenue.

It is being projected that this number will skyrocket by 2025. With a compound annual growth rate of 6.83 percent during this time span, the MVNO market is predicted to reach an astonishing $84.66 billion in revenue. Even if the estimations are slightly off, all signs are pointing to more and more MVNO subscriber growth in the coming years.

Boost in Mobile Subscribers

Speaking of subscribers, the Global System for Mobile Communications Association (GSMA) also provided some insight that indicates the mobile market will continue to grow.

According to the GSMA, both smartphone connection and the number of unique mobile subscribers are going to jump over the next five years. The former could see a rise of nearly 20 percent from 2018 to 2025 (60 to 79 percent is the projection) and the latter (from the same timeline) could see a rise of 5.1 billion subscribers to 5.8 billion subscribers.

Cloud Innovations

Cloud computing is an innovation that has taken the telecom industry by storm. It is changing how MVNOs are being structured and designed and is experiencing a huge impact on the growth of the market.

MVNO providers that create cloud-based platforms will find that some of the traditional challenges of relying on public internet infrastructure are no longer prevalent.

Utilizing cloud technology allows a network to communicate seamlessly with other cloud services and scale customer demand with greater efficiency making things significantly easier and more efficient MVNO company.

Assistance Has Never Been Better

One of the unique aspects of diving into the MVNO market is the the journey does not need to be endured alone. There are a vast number of elite-level Mobile Virtual Network Enablers (MVNEs) that can deliver the backend support that your business needs.

From the advanced billing solutions that Telgoo5 delivers, to the software that we possess, we have been helping networks thrive for nearly two decades. We take pride in our passion and dedication to the success of your platform. We are always happy to discuss how we can assist your journey through the MVNO market and answer any questions you may have.