Operating Your Own MVNO Platform? Here are a Few Tips to Keep in Mind
If you run your own mobile virtual network operator (MVNO) platform or have done your research to Become MVNO, you may instantly agree that managing such a network is no mean feat. From resolving problems to meeting expectations, you have to go through difficult challenges every single day to keep your MVNO Platform going. At the surface, it may seem as easy as finding a proper mobile virtual network enabler (MVNE) and being done with the task. But in reality, it goes far beyond that essential requirement.
To help you run your MVNO service with ease, here are a few tips to ensure its smooth operations. Learning them will help you strike a perfect balance between your MVNO and MVNE expectation and delivery, respectively.
Ensure Your Data Services is Up to Par
In today’s day and age, where smartphones are increasingly replacing high-end computers, you must provide high-speed Internet through your MVNO platform.
In 2018, nearly 69.3 percent of global users subscribed to mobile data services. With many MVNOs focusing on affordable content delivery through specially designed data packages, you need to make sure that your data services are up to par as well.
To ensure that you aren’t falling behind your competitors, gather their data rates through extensive market research. Then, compare them with your current MVNE, its quality of service, and your public prices. Crafting competitive data packages and delivering faster internet speeds allows you to become an MVNO service that is a perfect fit for modern mobile users.
Make Sure That You Offer Accurate Billing
Whether you want to become MVNO or already running your platform, you must offer accurate billing services to your customers.
This concept applies to both postpaid and prepaid users, who want to use reliably billed services that steer clear of duplicate charges, late deductions, or incorrect costs. Not providing such services can lead you to receive customer complaints, refund requests, and even cancellations – all of which could be avoided by making your billing as accurate as possible.
With this in mind, make sure that your MVNO and MVNE are capable of delivering precise and easy to understand billing for every customer. This concept doesn’t only keep your customers happy, but also saves your staff from handling an influx of inquiries or complaints that arise from ambiguities in billing.
Save an Ample Amount for Marketing
Even if you find a reliable MVNE for your MVNO platform, set up your virtual infrastructure, and launch your services publicly, it doesn’t amount to tangible success if no one knows about what you are offering to them.
With nearly 140 MVNO brands in the U.S. alone, the competition is nothing less than fierce in this segment of wireless services. When you add the national carriers, namely AT&T, Sprint, T-Mobile, and Verizon, this picture gets even more severe. But while it may seem daunting to establish yourself as the primary solution for those seeking an MVNO, it is not that difficult when you follow a holistic marketing plan.
That is why you must allocate ample resources towards marketing to reach out to your target audience. Choosing the right service which can help spread the word for your MVNO platform is essential in this regard. This concept makes sure that you are not just spending money down the drain, but that it is returning the required results to you in terms of new subscriptions.
At Telgoo5, we specialize in helping MVNOs scale to their desired level of success. Whether you run an existing MVNO service or want to become MVNO, we can help you build your digital infrastructure and reach your target audience. This concept makes us a holistic service that is fit for all your needs.
Whether you want a demonstration of our services, or want to discuss more details, feel free to reach out to us today. We will be glad to answer any questions you have and help you deploy modern MVNO solutions that cater to your specific needs.