Unlocking the Secrets to the Success of Data MVNO amidst Competition
Competition is a two-way street. On one hand, it diminishes profits as telcos are required to reduce the price of their offerings, but at the same time it pushes them to innovate. The situation is especially difficult for a data MVNO that does not have ample resources at its disposal.
Challenges faced by Small-Scale MVNOs
MVNOs have become an integral part of telecom operations. Depending on the types of MVNOs, they can be divided into the following categories:
Branded reseller
Service provider
Enhanced SP MVNO
Full MVNO
While full MVNOs have control over every service except from network and spectrum (which they get from MNOs), the other three MVNOs depend on MNOs and MVNEs for performing different functions like:
Delivering applications and services to the users
Billing
Activation of customers
Marketing
Customer services
Management of SIMs
Distribution and sales
Management of devices like smartphones, tablets etc.
Due to their dependence on other entities, they work in restricted capacities. Hence, it is important for a data MVNO to choose an MVNE that offers a platform that is conducive to modern-day telecom operations.
How to Unlock Success for Data MVNO?
A small-scale data MVNO cannot change the dynamics of its operations, but it can maximize its outreach by choosing a partner that has the following functionalities:
APIs for different business use cases
An MVNO does not have the financial clout to purchase new software or customize an existing platform to accommodate for new services. As telecom industry is always evolving, it won’t be possible for a data MVNO to keep up with the requirements. For such scenarios, APIs serve as the best resort. A partnering MVNE that offers APIs for different functionalities can help an MVNO to fulfill ad hoc requirements without spending exorbitantly. APIs can help businesses in tasks like:
Instant partnerships with new vendors e.g. install an API and access the services of a shipping vendor without going through the red tape.
Integrate new databases e.g. APIs from Telgoo5 can be used to access NLAD database.
Convergent billing with OCS
An Online Charging System (OCS) performs real-time convergent charging. This allows MVNOs to send descriptive invoices with the mention of all service charges in a single bill. True real-time convergent charging prevents customers from exceeding data limits, lets them know exactly how much data/calls they have used and hence, promotes transparency between virtual operators and their clients.
Complete reporting and analytics
For an MVNO to be successful, it needs to create new and interesting plans that evoke subscriber interest. A data MVNO needs all the information about its subscribers e.g. their preferred roaming locations, data pack size, income group etc. At Telgoo5, you get access to a slave database that is directly updated by a master database located at the MVNE site. You also get analytics that are integrated into the billing system. With analytics capability, you can receive timely insights about your subscribers’ behavior and immediate needs.
Support for new services
New technologies in telecom industry like IoT and 5G are quite complex to deliver for a small-scale MVNO. But, with the right telecom services platform that offers complete scalability and multi-tenancy, you can handle the voluminous requirements created by the new tech with ease.
Telgoo5 is one of the best MVNEs in the telecom domain because it always updates its platform according to the industry changes. It has many years of experience in the field, and can help you deliver telecom services that are in line with modern-day subscribers’ requirements and preferences.