Breaking into the market – how to launch an MVNO

Being an MVNO, you are in charge of a business that’s optimized to offer appealing services tailored for specific market segments. By doing this, an MVNO is able to carve out a niche within the market, thereby winning customers that will prefer their services to that of any other MVNO.

When MVNOs become successful, they have the ability to revitalize the market, thereby coming up with services which add value to the customers and in turn convert the value into profit.

It’s important to point out that establishing and running MVNOs is an immersing journey that requires continuous development and the constant ability to meet the needs of customers. At Telgoo5 we have spent the last 15 years helping many businesses create their own MVNOs. As a service provider, we have extensive knowledge of the MVNO market and the best ways to go about setting up an MVNO.

In this blog post, we are going to share insights into the main things that makes MVNOs successful. The first section of this post looks at what is required to get started. We will then highlight the importance of developing your own market insights once the project is up and running.

In the final section of the post, we are going to explore the technical abilities required to become successful in the market.

Starting Out

Starting and operating an MVNO is an unpredictable affair. Clients will expect you to offer several services from the first day. Because of the changes within the market, the popularity of each service can be greatly affected and can change overtime.

Thus, when launching an MVNO, it’s important to understand your target market. On top of that, it’s important to be able to know how to strategically position your product in the market when the change ultimately comes knocking.

All this comes down to preparation. You will have to thoroughly prepare before launching the product. There are two important things to have in place when starting out an MVNO.

1. A plan on how you are going to reach your target audience, i.e. how you intend on getting your message efficiently across to potential subscribers and how you should package and offer various services to your audience.

2. Access to technology: You will need access to the technology which will enable you to deliver services required for your target audience. Your technology must be able to quickly adapt to new services you would like to offer.

Creating a plan and Getting Technology

When planning how to reach a specific market, you will notice that it’s a complex task which requires the consideration of specific market dynamics. Generally, there are two main ways that you can break into the market and gain new customers.

Once your marketing plan is in place, the next step would be to ensure that you have access to a reliable technology which will enable you to offer the services that are required as well as the services that may be needed at a later date when your company grows or the market changes. At Telgoo5, we have the technology that will allow you to adapt your company to new trends in the market, thereby expanding your reach.

The Strongest Benefits to Starting Your Own MVNO

Let’s face it; starting your own mobile virtual network operator (MVNO) is not going to be a walk in the park. In fact, it is going to be a long, grueling, stressful, and time-consuming endeavor that will probably have you questioning whether the end game is worth it several times throughout.

Due to the competitive nature of the industry and the manner in which it evolves, you have to be at the top of your game (at all times) to maintain and build a successful MVNO network. Thankfully, Telgoo5 can be a go-to source for you (but more on that later).

For now, while you are still pondering the thought of whether or not you want to start your own MVNO, perhaps you would be interested in learning about some of the main advantages of doing so?

You Would Basically Be a Retail Business

Arguably one of the best benefits of pulling the trigger on this ordeal is your business would virtually act as a retailer. Remember, MVNOs do not provide their own cellular network coverage. Mobile network operators (MNOs) take care of this task and as an MVNO you would basically be leasing the coverage.

Therefore, the pressure of providing reliable cell service to your consumers is mitigated. While there will be a plethora of other concerns for you and your network, this is not going to be one of them.

Support is Always There

Do not make the mistake of believing that you and you alone will need to develop and start your own network. As with any business, getting it up and running can quickly become overwhelming and it is something you should not be doing by yourself.

Here is the good news; MNOs are not your enemies. In fact, they will become your best friends with the infrastructure support that they are willing to provide. However, they will not partner with just any brand, as you need to have all the technical details in hand.

Furthermore, there are also mobile virtual network enablers (MVNEs) that can help you through your journey. Backend support, such as customer service and outsourcing, can be delivered by such businesses. This is where Telgoo5 can lend a helping hand.

Our track record speaks for itself and when it comes to helping your network with the ins and outs (such as billing and customer service). Our clients are our biggest fans.

You Can Help Consumers Save Money

Not all of society is willing to pay the outrageous service charges that most MNOs offer. This is where MVNOs hold an advantage as they are able to provide cheaper monthly plans and services overall.

Chances are you have been in the shoes of such consumers so why not make a difference yourself?

No Concern of Cell Towers

This is somewhat obvious but is still worth mentioning. As an MVNO, you will simply be utilizing the cellular coverage that is provided by the larger carriers. Due to this, overall maintenance, cost, and concern of the cell towers themselves will not be under your control.

Indeed, there are several reasons why you should strongly consider starting your own network. The beginning is going to be one of the roughest periods but always know that we are here to help. Feel free to reach out, the Telgoo5 team is happy to answer any questions, anytime.