Can Self-Care Solutions Help Improve MVNO’s Customer Base?

MVNOs, or Mobile Virtual Network Operators, operate between wireless network infrastructures and the end user of wireless communication. MVNOs work directly with mobile network operators to negotiate bulk pricing, and then set up packages for the end user. As a result, the customer gets advantageous pricing, and a reliable company to provide billing and support, and the MVNO does not have to invest in their own wireless network infrastructure. 

A major component of an MVNOs value proposition is customer support. When wireless communication fails, end users need someone to reach out to, and most MVNOs step gracefully into that role. Setting up a strong customer support network is vital. Without a satisfied customer base, MVNOs would not be able to sustain a business. A balance must be struck between an MVNOs investment into customer service programs, customer satisfaction, and incoming revenue. 

Self-care solutions provide a fantastic and low-cost way to keep customers informed, attended to, and satisfied. 

A self-care customer support solution is essentially a glossary of everything a customer may need to know about the product or service they have purchased. An evolution of FAQ sections, most self-care solutions feature topical articles, video tutorials, and diagrams that explain aspects of the product or service to the end user. Some companies call these Knowledge Hubs, others call them Customer Portals, but most call them self-care solutions. The idea is to empower the customer to find answers to their questions without having to reach out to a customer support agent. 

If you are interested in setting up a self-care solution for your MVNO, consider including articles, flyers, or videos on the following topics:

• An outline of the packages available to your customer base. Customers that may be considering working with you or changing their existing services with you should be able to do their own research on what is available without having to call an agent.

• What happens in the event of an outage. Everyone today relies on mobile communication, and so the prospect of an outage strikes fear in the hearts of many. Assure your clients that your MVNO has a plan for outages by providing details of that plan that customers can find on their own.

• An explanation of your relationship with the mobile network operator that supports your customer’s communication plans. This will help them to understand where exactly their services are coming from.

These are just a few examples of self-care assets you can create to appeal to and improve your customer base. 

When it comes time to create the material for your self-care solution, make sure to consider the following elements:

• Content relevance. Is what you are looking to develop directly relevant to your audience, or is it only interesting to you as an MVNO leader?

• Content clarity. Wireless communication is a confusing industry with a lot of acronyms and complicated explanations for things that most people take for granted (like placing a wireless call). Remember to keep all of your content simple, clear, and easy for a layman to understand.

• User Experience. Make your self-care solution clean and easy to navigate. Put your most relevant pieces up top, and make searching simple and intuitive.

Remember, the heavy lifting you do now to set up your self-care solution will save your customer support team time and effort later on.

Give your MVNO Network a Boost with Proven Telecom Billing Services

An MVNO network is procured via an MVNE partnership. As an MVNE represents several MVNOs, it can broker a good deal for small-scale MVNOs. However, to make the most of the same network, it needs MVNO service providers that can provide it both billing and B/OSS services.

Why Every MVNO Type Needs a Technical Service Provider?

Most MVNO type are technically challenged. They get into the market to serve a particular niche of customers. Their expertise is more in marketing than in handling the B/OSS or telecom billing. With a dedicated partner like Telgoo5, it becomes possible for an MVNO model to simplify the overall operation. It happens because the MVNO mobile virtual network operator no longer has to struggle with highly technical operations. It can concentrate completely upon exploiting the marketing trends by understanding exact customer needs and serving them.

The Essential Functionalities Required by MVNO Mobile Virtual Network Operator

An MVNO Mobile Virtual Network Operator needs expertise in various fields. Some areas that MVNO service providers like Telgoo5 can help are:

Telecom charging, rating and billing

Telecom billing is probably the most crucial aspect for an MVNO. It can make or break its image in front of the customers. A good service provider will use a real-time charging system like OCS to streamline the entire process of charging and rating. An OCS charges services in real-time, and it can function with both event-based and session-based services. This allows telcos like MVNOs to create completely convergent invoices with complete description of every charge.

Quick monetization

Monetizing services is an essential part of an MVNO’s operation. The speed of monetization is also important as it allows you to bring services quickly into the market. Quicker you launch the services, the better the chance of winning customers’ interest.

Revenue assurance

Providing services exactly as per SLA is crucial, if you want to survive in the market. At Telgoo5, you get complete revenue assurance for your services. This means that customers never get a chance to complaint, and you are able to function consistently in the market without any ado.

APIs

Wholesale customizations or new purchase of software can be financially back-breaking for an MVNO. With MVNO service providers such as Telgoo5, you get plug and play APIs that can instantly add new functionality.

Telgoo5 is a seasoned pro in the telecom industry, and it can work as a reliable MVNO partner.

Why Wireless MVNO Should Target Specific Markets?

A wireless MVNO is an important part of the telecom industry. It fills certain important gaps and ensures most people are able to avail MVNO mobile services. When it comes to an MVNO’s operation, the MVNO model and MVNO type matters a lot. For example, a full-scale MVNO has its very own infrastructure, but an MVNO reseller only focusses on branding and marketing. Regardless of the MVNO operators finances and resources, it would be wrong to expect them to compete with bigger MNOs.

The Difference Between Targeting Specific or General Customer Base

Targeting specific customer base is a better option for MVNOs. If they are going to target the general population, they would have to compete with the bigger players. The larger MNOs can offer a wide range of expansive services to the customers. So, financially rich customers prefer their services.

If an MVNO decides to compete with an MNO, then it would have to provide a wide catalogue of services. But due to its limited resources, it would be stretched to the limit and hardly be able to make any profit.

On the other hand, if the wireless MVNO targets a specific group of customers, it has the freedom to choose and stack different services as per the interests of a specific customer base. For example, if it targets gamers, it can focus on providing them better data connectivity. Rest of the services like calling and online streaming can take a backseat.

With such an approach, it can provide much better niche-oriented services and make a profit.

The Role of Telecom Billing Platform in MVNO Success

Telecom billing lays down a strong foundation for an MVNO’s day-to-day operations. As most MVNOs do not have extensive technical knowhow, they should use the services of a competent telecom support platform like Telgoo5. Some important features of such a platform are:

·       Accurate billing: When the billing is accurate and comes with revenue assurance, it becomes easier to win customers’ trust.

·       Credit limit enforcement: MVNO have limited resources, and they need to implement credit limits flawlessly. A billings system powered by a real-time Online Charging System (OCS) is a minimum requirement for eliminating disputes.

·       Quick monetization: The service plans conceptualized should readily transform into actionable business strategy. Therefore, the billing system should be able to provide quick monetization.

·       APIs: To enable new partnerships and integration with new databases, APIs are a minimum requirement.

At Telgoo5, we offer all the above-mentioned functionalities as part of our telecom billing platform that is specifically designed for modern-day MVNOs.

Adapting to changes in the MVNO industry

Why the MVNO Game is Changing

Immediately after the first appearance of the MVNO model, many experts predicted that a number of non-Telcom business to consumer brands were going to take advantage of the opportunity and diversify into mobile. With very limited exceptions this new wave never came to realization.

Many organizations have faced various challenges including the dependency of an unpredictable relationship with the host network. Other challenges faced included the complexity that was involved in managing and building the systems required to make the services work.

Knowledge of the challenges

For many years, our team has monitored the MVNO market and analyzed outlooks and new trends. Our team has a detailed understanding of the various challenges that MVNOs face while striving to customer expectations and the fast-changing customer usages.

Our team are constantly in touch with MNOs with the goal of aiding new MVNOs. Our deep knowledge of the MVNO ecosystem in turn allows us to not only participate but also propose several tailor-made solutions in line with a proven methodology.

Service offering for MVNOs and MNOs

Telgoo5’s offering is centered on positioning and strategy, partnership and negotiation and performance and development. As an experienced enabler our main goal is to assist MVNOs to develop both their operational efficiency and their business. We study the specific needs of all clients, and then determine the type of support needed.

On top of that we also allow multiple services within the same service. For instance, thanks to our technology, users can use our platform without having to experience any type of challenges. This is because our OSS solutions have been built in a way which does not require any type of special technical skills to be operated.

Furthermore, our software has been developed to offer a vast and ever-growing number of features within a single platform. From billing of content, to tracking customer usage to monitoring service performance, our software allows users to execute all kinds of functions through the OSS software.

Flexibility and Analytics

With the game constantly changing, it’s important to settle for a software that will allow you to optimize operations. For instance, you have the ability of launching global services without requiring any form of support from us.

Our OSS will allow you to incorporate new functionalities without any hassle. On top of that, it’s also supported by many vendors and platforms, thereby ensuring that we are able to meet the needs of our clients at all times.

With market trends constantly changing, MVNOs should have platforms that not only report information but also allow users to be able to analyze data related to things like subscriptions, revenue and retention rates. Telgoo5’s OSS not only collects data, but also processes the data to report such that MVNOs can be able to view and analyze these sets of data.

Revenue Management and Billing

When choosing an MVNE, it’s important to choose one that has an efficient billing system. As a leader in the telecom industry, Telgoo5 has a billing software that ensures that users are billed for the services that they are using. On top of that, the software also ensures that any revenue leakage and fraud is detected at all times.

Steps to Starting Your Own MVNO

Running an MVNO you have started is not a simple task. This does not mean you should stop pursuing this kind of business. All you need is to have steps that can ensure you do not fail before you begin. So what do you need to know?

Starting Out

An MVNO, like any other business, is risky. Clients will expect you to provide several services that will not fail from day one. With this in mind, you need to know the exact needs of your prospective customers before you begin. Once you understand their needs there is a need of being nimble in your response to maintain the current clientele while winning new ones.

The only way to succeed in starting is ensuring you make meticulous preparations. In essence, you need to have the following three things:

• A strategic and effective plan to allow you to reach your proposed target segment. This should include how to package and offer services to successfully get your message out there.

• Access to technology that will enable your business to deliver the services your target clients require during the kick-off.

• You also need to know how to quickly adapt your portfolio as demand for new services arises.

Crafting a Plan

Considering the specific dynamics of a market you are trying to reach is a complex task. Generally, there are two ways you can efficiently compete with your competitors.

The first step involves an intimate understanding of a particular set of clients. Access to detailed client information will help you better tailor services to suit their needs. For example, this can be bundling third-party digital services, tailored pricing and offering specific communication services to create an unparalleled service experience.

Secondly, you need to consider new services or a different way of offering your current services. As an MVNO that can identify pricing models, packaging solutions or services, you are on the right track to win clients from a wide range of various segments.

When you craft such a plan, you have made a crucial step to start your MVNO. You should not relax at this point. You need to make sure you learn from your clients to consistently improve your services.

Finding and Getting the Technology Required in Place

Once the plan has been crafted to perfection, the next step is ensuring you have access to technology that will efficiently work with the plan. The technology needed in this case includes those that are initially required and services you may require for you to grow as the market changes.

When you are selecting your technology platform, you need to make sure you will gain sufficient control and assistance over service configuration and creation. The telecom market can change at any time. It sometimes moves quickly, sometimes in a matter of hours. As an MVNO, you need to make sure you set up with a platform that will allow you to receive updates to your service packaging and portfolio as soon as they arise.

Bottom Line

At Telgoo5, we have the experience and professionalism required to help you start your own MVNO business. Our current clients regularly express their happiness in their decision to use our service to start their MVNO businesses. Contact us today so we can help you start an MVNO business that will not fail.

Best Practices to Building a Reliable MVNO Network

The massive infrastructural developments in the telecom sector have given way to many new business models. Voice over IP (VoIP) solutions, tracking services, and automated charging are just a few of the aspects that come to mind. But perhaps none of them are as impactful in their influence as a mobile virtual network operator (MVNO).

Since an MVNO network brands itself as a new network while using the infrastructure of current telecom providers, it brings a lot of competition to the telecom sector. Racking up existing prices, providing new services, and establishing a new brand is all part of building a scalable MVNO service.

But as easy as it sounds in writing, it can be quite tricky when you are putting all of this into practice. That is why if you are currently in the process of developing your own MVNO platform, it is extremely beneficial to have assistance and guidance.

Understanding this need, we have put together the most crucial aspects of building a successful MVNO. By keeping these best practices in mind, you will be able to develop your own MVNO network with ease.

Keep Your Competitors in Mind

Market Research is vital in every business model. But it is perhaps the most relevant when it comes to a reselling business such as an MVNO service.

That is why the first step towards building an MVNO platform comes in the form of knowing your competitors. Researching factors such as their pricing, their subscription models, their brand, and their marketing strategies will help you get an idea of what your competitors are doing. At the same time, it will also let you know what they are not doing well.

This awareness will help you build a compelling brand that steers clear of being a mere copycat. On the contrary, you can shape your own MVNO Network to have a distinctive yet appealing image that speaks to your target audience.

Be Careful in Setting Your Prices

If knowing your competitors is the foundation of building your MVNO Service, then offering competitive pricing is the very first step.

As mentioned above, in a reselling business model, it is the pricing that matters the most in setting your services apart from others. If your pricing is a lot higher than your competitors, then it will not provide you with potential higher advantages. But if it’s too low, then it might reflect poorly on the quality of your services.

This is why you should ensure that your pricing is set with a conservative perspective in mind. If you are planning to broach the market with low pricing, ensure to justify it to your target audience and design a marketing campaign that clears any doubts in their mind. Doing so will help you attract more customers without giving them any reasons to question the effectiveness of your MVNO Platform.

Keep Data Delivery in Mind

In today’s day and age, mobile data and resulting internet access are just as important as voice service itself. After all, it is the data service that lets customers enjoy video calls, social media, web browsing, instant messaging, and media exchange. In other words, it is what puts the “smart” in the smartphone.

That’s why, if your MVNO Network offers competitive voice services but falters on data plans, then you might as well shelve it on day one.

It is essential to make sure that you are launching your MVNO Service with a focus on data subscription plans. Make them as affordable as possible without degrading the quality of services, and you will be able to attract a wide variety of customers who want to access the internet and its related services on the go.

As evident through these suggestions, they are some effortless yet some very valid points to implement. If followed, these crucial yet straightforward best practices will help you build an MVNO Platform that’s created with success in mind.

If you need further guidance on how to launch your MVNO Network successfully, please feel free to give us a call today. We at Telgoo5 will be happy to answer any questions you may have and help you build an MVNO that stands out of the plethora of other services out there.

Does Your MVNO Give You the Best Service?

You have an MVNO that is working. So how do you know if you are getting the best service? There are several factors to consider that will help you know if you have the best service:

Does the MVNO support CDMA or GSM?

So you may be thinking of switching from your carrier to another. Cellular carriers use GSM or CDMA. The majority of MVNOs use both. Most phones work with CDMA or GSM. As an MVNO, you need to find a service that handles both. Take note some Motorola models, and most current generation Google-branded phones and iPhones have antennas that can use CDMA and GSM.

If you want your MVNO business to succeed, you need to connect with a carrier that supports GSM and CDMA. This way, you will ensure you do not lose clients who would prefer both systems.

Is a Mobile Hotspot Included in the Plan?

Longtime subscribers of MVNOs have some issues they would like addressed. For instance, they would like to know if a mobile hotspot is included. Users have tried to game MVNO systems with a third-party hotspot app. The problem is most, if not all, of these apps, do not work.

The truth is that a hotspot option, sometimes referred to as tethering, is not available with many MVNO service providers. Those that offer hotspots do not do so with lower-cost plans. This means you should check if the feature is included to ensure your subscribers get the service at competitive market rates.

Is Visual Voicemail Supported?

If your subscribers rely on or are accustomed to visual voicemail, make sure you can get it from your carrier. A good number of service providers do not offer the same. You may need to do due diligence to find out if they offer visual voicemail. Some subscribers find it tedious dialing into a voicemail archive to listen to one message after another.

Do Advanced Features Work?

Currently, most people have phones that support things like Wi-Fi calling or VoLTE (HD voice calls). They are great features for those who use them. However, most of the time they are network or phone-specific. Some MVNO service providers may not have them at all because advanced calling features are possible with specific phones.

Are You In Need of a Family Plan?

Most MVNOs cater to individuals. As such, a family plan may be a challenge to find. If you are getting into the MVNO business, you need to find a service that offers a family plan. Although most subscribers will not need a family plan, it is a good option to offer them. This way, you will have an extra edge over your competitors.

Bottom Line

These are five of the most crucial factors to consider when you are looking for an MVNO service provider. Not only will these increase the chances of success in your business, but they will also give an upper hand over your competitors. At Tegloo5 we have the best options to ensure the success of your MVNO business. Contact us today to get all of these features and more.

Telgoo5 Mobile Virtual Network Enabler

The Telgoo5 MVNE is a cost-effective billing and customer care platform that is capable of hosting an unlimited number of MVNO’s or brands. The platform does so with complete flexibility, caters to the needs of all ​major MVNO models and provides seamless connection with different protocols on any network.

In the highly competitive telecommunications global market, agility and ability to market quickly are important factors for any MVNO that wants to be successful. The Telgoo5 MVNE platform backed by our support expertise and unmatched systems integration will enable any MVNO to benefit from a wide range of deployment models, functionality, scalability, and integration.

Telgoo5 MVNO platform is designed to form the foundation of any MVNO network while connecting the MNO partner with all MVNO back-office systems. It caters for hybrid, pre-paid and post-paid packages as well as various segments including Closed User Group (CUG) and residential communities.

System growth is fully scalable without any limitations on the number of brands or MVNO’s. It is only limited by hardware. We target businesses that would like to onboard devices rapidly, either into their proposed or existing managed-service infrastructures.

Why Choose Telgoo5 Enabler Solutions

Agile Project Management

• We provide organization and expertise

• We provide a personalized follow-up when it comes to delivering services

• We adapt to each customer’s project needs

• We deploy a project methodology that has been tried and tested

Technical Architecture

• We offer top-notch functionalities such as fixed-mobile convergence, pay as you go, pay monthly and real-time control

• We define interconnection models

• We design services based on the technical independence level you want

• We determine complicated call flows

Business Model Flexibility

• We help clients negotiate their contracts with MNOs

• We help clients optimize their business plans

• We provide billing customization to enable clients to control their P&L

• We determine technical optimizations for optimum financial performance

Telgoo5 MVNE Benefits

Seamless Integration – Our platform connects seamlessly with any protocol on any network, including GSM and CDMA.

Flexible – Our platform is designed to provide complete flexibility and to enable each MVNO to define its own services and processes.

Convenience – The platform takes care of all ​major MVNO models and can host many MVNO’s or brands.

Reduced Opex – This feature-rich and cost-effective platform will reduce the total cost of ownership as well as operational expenditure.

Individualization – The platform allows individual MVNO’s to tailor their currency, language, and more.

Easy Service Construction – Reduces deployment and development time, making it easy to focus on building your services.

Reduced Capex – Telgoo5 utilizes the latest technologies when developing software. This enables us to customize our software cost-effectively and quickly, depending on each MVNO’s business requirements, hence saving on Capex.

Get Started

Whether you are an MNO (Mobile Network Operator) or an MVNO (Mobile Virtual Network Operator), whatever the business or technical models you want to set up. Telgoo5

enabler solutions bring you the expertise and flexibility to help you make your MVNO project a reality or ​launch your project​. ​Contact us​ today to get more information.

What is BSS and Difference Between OSS and BSS in Telecom

Anyone who is a business owner today knows that there are plenty of terms that get kicked around. Sometimes it can be really difficult to keep them all straight, and it’s frustrating when we don’t understand what certain ones mean. It’s important for any serious entrepreneur to have a working understanding of industry terms, particularly if they are active in the telecom business.

Two such terms are BSS and OSS. At first glance, these terms seem like they can be totally interchangeable, but they refer to different aspects of a business. BSS and OSS work together to make a system run smoothly, and both need to be fully operational in order to allow your company to scale properly and be that the top of its game.

Simply put, BSS, or “business support system” deals with the needs of your customers. It’s often referred to as a business interface that allows your customers to conduct their transactions fluidly and without any problems. BSS deals with things like billing and customer relations, both of which are extremely important in the telecom space. One of the biggest problems that new companies run into is problems with scaling and billing. Telgoo5’s postpaid billing system is first in its class, and allows your MVNO to rate network trasactions based on raw CDRs. We also offer a CDR mediation process, and built-in user guides so you’re filled in on every step of the process.

A sure-fire sign of a company that doesn’t know what it’s doing is an inability to bill properly. Missing bills, inaccurate itemization, or other issues will mark your telecom company as being one that is unreliable. A solid BSS will help with billing issues and make sure that your customers are getting billed properly each and every time. Telgoo5’s BSS also is cloud-based, which offers another layer of protection for your customers. Since their information is stored in the cloud, it’s easily accessible and not vulnerable to hacks. It’s a much better set-up than other types of BSS systems, which is why Telgoo5 is a great choice for telecom companies that are looking to cement themselves as experts in the field.

OSS stands for “operation support system” and helps operations run smoothly. This is critical if you want to have an interface that is both flexible enough to support all different types of business needs while still being sturdy enough to handle multiple clients in one go. Telgoo5’s OSS was strategically designed to be scalable and customizable for all sorts of different types of companies. We pride ourselves on offering solutions that can be tailored to fit any business needs.

OSS and BSS also can work together to address security concerns. Good security is one of the major concerns for new businesses these days because customers are acutely aware of how easily their information can be compromised. Telgoo5’s platform was designed with security in mind, and customers know that their information will never be leaked to other companies. Since much of our BSS is cloud-based, sensitive customer data is always protected and secure in the cloud, which is safer than just about any other server on earth. This is one of the major perks of working with Telgoo5.

When you combine a good BSS and OSS together, you have a system that works to address all of the needs of a business. Telgoo5’s mandate is to create a system that works for every new telecom company and allows them to focus on scaling while knowing that their infrastructure needs are taken care of. With our OSS and BSS working in tandem, we can eliminate some of the more pressing concerns of new companies, like infrastructure, security and billing needs. Our call center is also equipped to handle customer calls with ease. We provide a fully integrated platform that allows small businesses to skyrocket to success.

Why MVNO’s Are offering unique solutions from Traditional Service Providers

More and more people are jumping on the MVNO bandwagon, and frankly it’s really easy to understand why! MVNOs offer so many solutions that are just refreshing in the age where we feel like we’re constantly getting nickel and dimed by our telecom provider.

MVNOs, or mobile virtual network operators, allow you to have substantial flexibility with your plan while paying far less than you would with a traditional provider. Let’s look at the unique solutions that MVNOs are providing- and one challenge that they have when it comes to competing with the big companies.

You’ll Save Money

The number one reason why people switch to MVNOs is to save money. Since MVNOs have less overhead, they can sell you service for a lower rate. You’ll often find MVNO plans to be far lower than those of traditional carriers, and as a bonus, they’ll come with far fewer fees!

Since many of us find our phone bill to be one of the biggest expenses of the month, a chance to cut back on this big bill is a welcome relief! Many MVNOs give you excellent service for a fraction of what you spend on a “regular” phone bill over the course of your month. That alone is incentive enough to switch!

MVNOs that partner with good MNVE’s like Telgoo5 offer you all of the services that you’d expect from traditional companies, like seamless billing, great customer service and uninterrupted service. You won’t sacrifice quality when you opt for an MNVE!

You Can Select Your Plan

Talk about getting the best of all worlds! The big telecom companies are famous for letting you customize your plan- for a cost. MVNOs give you the option of choosing your plan, but for a fraction of the cost. There are certain MVNOs that also serve niche markets, so they have specific plans that cater to different demographics. Simply by doing a little research, you’ll be able to get the right plan for you!

Telgoo5 offers itemized biling so you can see exactly what you’re paying for. This is a huge perk when you are customizing your plan!

There Are Generally No Contracts

One major are that MVNOs differ from traditional providers is that they do not hold their customers to contracts. The big providers will often rope you into a multi-year contract with big penalties if you cancel it! You don’t have to worry about that with MVNOs. If you want to switch your provider, you can.

MNVOs offer the best of both worlds. As they are generally affiliated with MNVEs like Telgoo5, you can expect professional service and white-glove treatment without the pesky contracts of the bigger companies.

You Can Use Any Device That You Want

Guess what? MVNOs welcome all different phone devices into the fold. Most of them will allow you to use any device with their plans, meaning that you don’t have to purchase a specific phone in order to tap into what your MVNO has to offer. Since phone plans are often a huge part of your monthly bill with traditional providers, consider this to be a huge bonus. MVNOs are much more flexible than the more traditional options.

Even so, you’ll still get itemized bills that go through all of your transactions in detail. Companies like Telgoo5 utilize sophisticated billing software that works specifically with each MNVO to make sure that all of their customers are being served properly.

But… What’s The Catch

We promised that we’d discuss one challenge that MVNOs have as they stack up to traditional carriers. MVNOs usually have less on-site infrastructure, which allows them to pass on savings to their end customers but also means that they have   when it comes to customer service and billing. In short, MVNOs have trouble scaling properly because they don’t have the infrastructure in place to support large expansions.

Customers do not want to lose service, have trouble with their billing, or not be able to speak with a customer service representative when they need to. That’s why smart MVNOs turn to MVNEs like Telgoo5 that can provide them with the infrastructure that they need to run behind the scenes! Telgoo5 is an MVNE that makes sure all of the bases are covered for your MVNO, including billing with secure gateways, consistent communication, and a full service back office call center. We pride ourselves on having a billing system that’s all about you- the end customer!

The Secret to Starting a Successful MVNO

Today, more new MVNO are being started than ever before. Fierce Wireless, an online publication reports that new MVNOs are being launched every week and interest in this business type is eclipsing the 2005-2006 craze that saw numerous high-profile MVNO startups. With numerous new entities rushing start their own MVNOs, many will inevitably fail to make a mark in the long run. To succeed in this competitive space, startups need to plan meticulously and identify the right niche in the market. Although the process is similar to starting any other business, they are unique procedures that you need to weather to start your own MVNO. If you are mulling starting an MVNO, it is important to identify the challenges that may curtail your success. Read on to explore the process, the unique challenges that await you, and get tips on how to smoothly start your own MVNO.

Starting Your Own MVNO – Similar to Starting Other Businesses

Image from Pixabay

To start your own MVNO, you will in  in many respects follow the same procedures like when starting any other business. To succeed, the following steps are critical:

Carving Out a Niche

It is likely that your up and coming MVNO will offer services that eerily similar to the offerings of other players already in the business. While the prospect of facing stiff competition discourages many potential entrepreneurs, it also presents opportunities to creative players. The only viable strategy for most new MVNOs is carving out a niche in the market and chipping away at and winning over customers from the other established providers. Indeed data from Strategy Analytics indicates that MVNOs in the current market conditions succeed by focusing on addressing particular market segments or value propositions.

MVNOs can thrive when they identify a certain set of services or pricing models that are not currently in the market. But deploying this strategy requires extensive knowledge about the set of customers that you will target. This insight is what will enable the company to tailor its offerings to the unique needs of the target segment. Common niches that can be targeted in the current environment include the following niches:

infrastructure MVNOs

These types of MVNOs focus on covering an area where major network providers don’t reach. For example, an MVNO may focus on providing the infrastructure to cover a mountain range where other network operators have no reach.

Retail MVNOs

These types of MVNOs target supermarkets and departmental stores to find subscribers to buy their sim cards.

Advertising-based MVNOs

These offer discounted services and some free services and in return they get access to advertise or subscribers devices.

Discount MVNOs

These target deal hunters. Such companies only offer basic services like voice and text. Although such companies get little earnings per subscriber, the hope to get enough subscribers to get a reasonable profit.

Getting the Tech In Place

MVNOs thrive on technology and you need to put in place the infrastructure and software you will need to serve your customers before getting started. You will need to set up your IT platform and get your billing in place. It is at this point that the company also sets up a CRM, customer care and network management systems. You can be able to save time and human resources by outsourcing billing, customer care, and similar services. Our system Telgoo5 can free up an MVNO’s human resources to focus on other aspects of the business. We can handle the Call Detail Records (CDRs) for both real-time interface (prepaid) and batch process (postpaid) subscribers. We can also handle your billing, data analytics, and other aspects of the technology platform.

At this point, you can also set up the website where subscribers can sign up for your services. It is worth noting that it is important for a new MVNO to identify and only invest in the right technology tools for a company of its size. Underinvestment could result into service failure due to overloading. Overinvestment, on the other hand, can bleed the company dry. The easiest way to ensure that new MVNOs invest in what is enough is by linking up with a good OSS system. Our platform Telgoo5 allows access just what you need at the time. We can take care of your billing, CRM, subscriber website, customer care, and everything you need to get started. Partnering with us can help you to launch your MVNO in as few as four weeks instead of months.

Starting Your Own MVNO – The Unique Challenges

A Potentially Risky Business

A measure of risk is involved when starting any type of business. But the sheer complexity of the MVNO launching process coupled with intricacies involved in making partnerships and the fierce competition that awaits new entrants connive to make starting a new MVNO an especially challenging venture. The fast rate at which telecommunications technology becomes obsolete means that you risk investing in technology and fail to recoup the investment costs. Successful MVNOs reduce risk by targeting a specific niches. They make and strictly follow a plan that addresses the needs of subscribers in that particular niche. A good platform like Telgoo5 can enable you to scale according to your business needs. This will enable your business to avoid paying for resources they currently don’t need.

Getting Licenses

To start your own MVNO, you will encounter a number of challenges that are peculiar to the telecommunications sector. To start a new MVNO, you will need to register and be certified by the right authorities. Being certified will enable you to get MSISDN and IMSI blocks. In the US, this certification is done by the FCC. This process will is critical if you are to start operations. Telgoo5 platform meets and exceeds all the license and regulatory requirements. We have helped a number of MVNOs to fasttrack the certification process and would be happy to help MVNO startups that need guidance during this process.

Making Partnerships

The MVNO business type thrives on partnerships. You will need to work with mobile carriers or aggregators to get subscribers. Many MVNOs startups soon learn that the most difficult part starting operations is not getting capital or even setting up the technology platform. Inking contract with big telecom companies is perhaps the single toughest feast to accomplish.

Telecom companies usually insist on certifying different aspects of MVNO operations before committing to working with them. These certifications processes usually take months of back and forth dealings and they may put a tremendous strain on the patience of the new startup owners. However, some MVNOs may be able to bypass some of these processes by linking up with with MVNEs and other partners. The MVNO can then utilize their existing platforms carrier agreements to get started. Our platform Telgoo5 is already integrated with all the major carriers. We also have partnerships with a number of of aggregators and MVNEs. Signing up at our platform will help you to save time and money and you will be able to start operations in a couple of weeks.

Setting up an MVNO is a potentially complex endeavor that involves planning, setting up platforms, linking up with suppliers and, getting the required certifications. However, if you link up with a good OSS parner, the process can be dramatically simplified and you stand to save a lot of time and money along the way. At Telgoo5, we provide billing, CRM, customer care, and more services to MVNOs and other telecom companies. Over the years, we have helped new MVNOs to flourish. Whether you are an established MVNO, a new company, or just exploring ways to get started, we can tailor our services to fit your needs. Contact us to explore ways we can partner today.