The Rise of the MVNE

The MVNO business model is constantly changing. Unlike previous times, MVNOs are no longer reselling MNO services under different brand names while trying to address the needs of different target markets; markets like senior citizens or prepaid calling. Many MVNO’s are keen on expanding their services beyond traditional offerings.

On top of that, we have several industry summits which cater to MNVO’s made possible by the differentiating services offered. Why all these differentiations one may ask? One main reason is that MVNOs are keen on totally differentiating themselves from the MNO networks that they are currently using, so that they can increase their customer base and customer loyalty.

Furthermore, because MVNOs may specialize in marketing unlike MNOs, they might also pick up several trending services – thereby capitalizing on various trends. If you are able to roll out a new and cool service, revenue will likely be impacted positively..

Billing Services

It’s important for an MVNO to have its own billing service. By having a reliable billing service, an MVNO is able to launch new offers, prepaid plans etc. Billing software is expensive to purchase and that’s where MVNEs come in.

By hosting several MVNOs on their platforms, MVNEs are able to minimize the cost on the billing software by sharing the cost with the MVNOs.

Complexity

If an MVNO wants to offer a service where the customers will be able to automatically switch their calls to Wi-Fi, what would they do? A great example is Virgin Mobile, which automatically detects Wi-Fi connections, thereby allowing the users to make free calls.

If an MVNO that does not use the services of an MVNE wanted to allow users to switch off a cellular call automatically to Wi-Fi, some type of infrastructure which will interact with the MNO would be required.

At this point in time the MVNO will be required to get into some type of relationships and service nodes with ISP. This in turn implies more complexity. At Telgoo5, we specialize in offering MVNOs fast and efficient ways of offering new services.

As mentioned earlier, by working with numerous MVNOs, we are able to offer groundbreaking services at affordable prices.

Evolving as an MVNO

Once you have launched as an MVNO, you will begin to evolve as the days goes by. You can measure these evolutions in a number of ways, from revenues collected, profit increases, employee growth or additional services offered. To evolve accordingly, you need an MVNE that clearly knows the most significant aspects of your evolution, market insights.

Ways to Gather More Traffic for Your MVNO Network

It is one thing to start your own Mobile Virtual Network Operator (MVNO) and it is a completely different obstacle to achieve greatness with it. Much like with other business start-ups, there is a real risk of failure that you have to come to terms with.

But, with hard work, planning, diligence, and assistance, your platform could become a revelation that the mobile industry thrives upon. That said, in order for this to be attainable, you must have a steady and reliable consumer base that continues to drive your company forward.

Gathering such traffic for your network is not going to be an overnight process but there certainly are tasks and strategies that you can execute to enhance the likelihood of it occurring.

Pay Special Attention to Your Clientele

The telecommunications industry is dominated by individuals purchasing phone network services. What one needs to remember is that MVNOs provide consumers with cheaper and oftentimes more convenient alternatives to the services and packages that are offered from major carriers.

In turn, it is vital to establish a strong rapport with every potential customer you come in contact with. Create an environment that makes each individual feel understood and  important to your company. Delivering such an experience can create a positive buzz about your company.

Consider Posting on Social Media

The MVNO platform you offer could deliver fantastic and unique services found nowhere else, but if no one is aware of your services it will be difficult to grow your brand. To combat this potential roadblock, it is wise to do all you can to spread the word of your virtual operator and all the benefits it has to offer.

One such way to do so is via social media. Popular platforms such as Instagram and Facebook can be excellent mediums to get more people to notice and discuss your brand. These platforms are a means of advertisement and provide you with the opportunity to reach more consumers on a global scale

Additionally, you could utilize this same approach for email marketing. Reach out to your consumers, offer special promotions and let them know about your services in a more personalized manner. This can be a slippery slope, however, as you need to be cautious not to spam your customers or potential customers with an influx of emails.

Be Smart About the Services You Offer

It can’t be overstated enough how critical it is for MVNO providers to carefully consider the services and mobile packages that their network promises. Providing the right services can be just as important as advertising the services to the right markets.

Mobile users will only switch to your brand if they believe they will benefit from the switch. If their current MVNO presents them with speeds, prices and overall modules that they are satisfied with, it will take some enticing to pull them towards your brand.

What you can also strongly consider is partnering with a top-of-the-line enabler that can do their most to handle the logistics and backend needs of your virtual operator. Here at Telgoo5, we offer just that and our extensive experience in the field is something you can rely on. We would love to hear from you and your company today.

The MVNO Market Has Never Been Better to Dive Into and Here is Why

The telecommunications industry is one of those industries that continue to get bigger and bigger with each passing year. With all the revelations regarding new technologies and advanced innovations, it is no wonder that the scope of the mobile market is as large as it is.

For any aspiring business owner looking to take a crack at the Mobile Virtual Network Operator (MVNO) scene, this is very good news. MVNOs have been around for quite some time now but what started as a small niche has blossomed into a global phenomenon.

In the modern times of 2020, if you are seriously considering launching your own network the timing has never been better.

The Estimated MVNO Market

Analytics companies are always updating their numbers and providing insight into the landscape of certain industries and markets. In 2019 alone, it was estimated that the MVNO market made $60.84 billion in revenue.

It is being projected that this number will skyrocket by 2025. With a compound annual growth rate of 6.83 percent during this time span, the MVNO market is predicted to reach an astonishing $84.66 billion in revenue. Even if the estimations are slightly off, all signs are pointing to more and more MVNO subscriber growth in the coming years.

Boost in Mobile Subscribers

Speaking of subscribers, the Global System for Mobile Communications Association (GSMA) also provided some insight that indicates the mobile market will continue to grow.

According to the GSMA, both smartphone connection and the number of unique mobile subscribers are going to jump over the next five years. The former could see a rise of nearly 20 percent from 2018 to 2025 (60 to 79 percent is the projection) and the latter (from the same timeline) could see a rise of 5.1 billion subscribers to 5.8 billion subscribers.

Cloud Innovations

Cloud computing is an innovation that has taken the telecom industry by storm. It is changing how MVNOs are being structured and designed and is experiencing a huge impact on the growth of the market.

MVNO providers that create cloud-based platforms will find that some of the traditional challenges of relying on public internet infrastructure are no longer prevalent.

Utilizing cloud technology allows a network to communicate seamlessly with other cloud services and scale customer demand with greater efficiency making things significantly easier and more efficient MVNO company.

Assistance Has Never Been Better

One of the unique aspects of diving into the MVNO market is the the journey does not need to be endured alone. There are a vast number of elite-level Mobile Virtual Network Enablers (MVNEs) that can deliver the backend support that your business needs.

From the advanced billing solutions that Telgoo5 delivers, to the software that we possess, we have been helping networks thrive for nearly two decades. We take pride in our passion and dedication to the success of your platform. We are always happy to discuss how we can assist your journey through the MVNO market and answer any questions you may have.