Breaking into the market – how to launch an MVNO

Being an MVNO, you are in charge of a business that’s optimized to offer appealing services tailored for specific market segments. By doing this, an MVNO is able to carve out a niche within the market, thereby winning customers that will prefer their services to that of any other MVNO.

When MVNOs become successful, they have the ability to revitalize the market, thereby coming up with services which add value to the customers and in turn convert the value into profit.

It’s important to point out that establishing and running MVNOs is an immersing journey that requires continuous development and the constant ability to meet the needs of customers. At Telgoo5 we have spent the last 15 years helping many businesses create their own MVNOs. As a service provider, we have extensive knowledge of the MVNO market and the best ways to go about setting up an MVNO.

In this blog post, we are going to share insights into the main things that makes MVNOs successful. The first section of this post looks at what is required to get started. We will then highlight the importance of developing your own market insights once the project is up and running.

In the final section of the post, we are going to explore the technical abilities required to become successful in the market.

Starting Out

Starting and operating an MVNO is an unpredictable affair. Clients will expect you to offer several services from the first day. Because of the changes within the market, the popularity of each service can be greatly affected and can change overtime.

Thus, when launching an MVNO, it’s important to understand your target market. On top of that, it’s important to be able to know how to strategically position your product in the market when the change ultimately comes knocking.

All this comes down to preparation. You will have to thoroughly prepare before launching the product. There are two important things to have in place when starting out an MVNO.

1. A plan on how you are going to reach your target audience, i.e. how you intend on getting your message efficiently across to potential subscribers and how you should package and offer various services to your audience.

2. Access to technology: You will need access to the technology which will enable you to deliver services required for your target audience. Your technology must be able to quickly adapt to new services you would like to offer.

Creating a plan and Getting Technology

When planning how to reach a specific market, you will notice that it’s a complex task which requires the consideration of specific market dynamics. Generally, there are two main ways that you can break into the market and gain new customers.

Once your marketing plan is in place, the next step would be to ensure that you have access to a reliable technology which will enable you to offer the services that are required as well as the services that may be needed at a later date when your company grows or the market changes. At Telgoo5, we have the technology that will allow you to adapt your company to new trends in the market, thereby expanding your reach.

How to Start a Successful MVNO Business

Every day more and more people are turning to mobile devices for daily tasks. These devices help people with many aspects of their daily lives using IoT and apps. An MVNO is a business that ensures it supplies clients with great speeds. If you want to start an MVNO business, there are several things you need to consider:

Get the Right MVNE

The only way your MVNO business can succeed is by ensuring you use a good network. The right partner will ensure you have the tools to manage subscribers, manage the services you offer and have a good platform for efficient reporting and financial flexibility. You should get an MVNE with a lot of experience as it will be integral to the success of your MVNO business.

Pay Attention to Technology

Research by various MVNOs shows that 49% of survey respondents have indicated they will invest in technology soon. Once you have planned your business, you will know the technology you need to use. This is when you will need to do some research on what services are available.

For instance, you will need an analytics tool irrespective of the size of your business. Take note there is no point in investing in a business that does not generate meaningful data. There are companies, such as Telgoo5, that have developed robust analytics solutions. You and your clients need data that is complete and accurate.

Use Your Users as a Base for Your Business

The majority of technology companies have a weakness in which they base their business on the company’s own needs and desires rather than those of their client. For your MVNO business to succeed, you must understand that the services your business provides must be geared towards your clients. Things to consider include but are not limited to, customer service, operational processes, value-add bundle, and helpful products.

Optimize Marketing Efforts

Every business needs a strategic marketing plan. Without marketing, your business will fail before it starts. For an MVNO, you need to plan marketing initiatives based on your value proposition and user persona. You should consider doing things that other MVNOs do not do. This way, you can challenge and beat your competition, while reaching your particular audience. High-quality marketing will always guarantee an ROI (Return on Investment).

Focus on Operational and Customer Excellence

Do some research on successful businesses, MVNOs or not. For instance, companies such as Apple and Amazon have ensured their customers expect a certain level of service. These clients have zero tolerance for operational hold-ups and glitches.

With this in mind, you should ensure your clients get the best speed and excellent service. If your MVNO does not provide this, customers will switch to one that does. Support features such as a dedicated call center is a of necessity to run an efficient MVNO.

Bottom Line

All the above are major factors you should consider when starting an MVNO. The demand for MVNOs is consistently on the rise and is expected to grow. Starting such a business is a great opportunity for success.

The business will be successful as long as the focus is kept on the user and you have solid planning. Contact us now so we can help you start an MVNO business that will challenge and surpass the rest in the market.