What makes a successful MVNO

Mobile Virtual Network Operators (MVNOs) play a crucial role in the market. They operate as the middlemen between mobile network operators who own wireless network infrastructures, and the end users who want to access wireless communications services. Every day, people rely on MVNOs to place calls without even realizing it. The mark of a good MVNO is its ability to reliably and seamlessly provide services such that all but the most savvy customers do not even realize that they are a part of the service equation. If you are considering entering the MVNO space, it is important to understand what success looks like, and the steps you will need to take in order to be successful.

Here are three more qualities that make a successful MVNO:

Reliability:

Frustration surrounding dropped calls is largely universal. When people today pick up their phones to make a call, they are not thinking about the incredible technology that allows them to reach anyone, anywhere, at any time. They do not consider the satellites circling the globe, the wireless network infrastructures that had to be created, or how that infrastructure is leveraged in a way that allocates network connection to them. MVNOs fit into that last and final part of the equation. They ensure that the technology and infrastructure that supports wireless communication is actually delivered to the end user in ways that make them usable. Technology and infrastructure do an end user no good if they cannot access it and use it. A good MVNO ensures connection every single time - without fail and without interruption. 

Cost-Effectiveness:

By purchasing bulk access to network services at wholesale rates, MVNOs can provide customized service at price points that work for their target markets. For example, the big 4 providers (AT&T, Verizon, Sprint, and T-Mobile) may not offer customized plans at the same level that MVNOs can. If your target market is price sensitive, as an MVNO you can slice and dice services in a way that is less expensive to the end user, and will therefore drive them to choose you over a large provider. 

Strong Relationships:

Successful MVNOs maintain fantastic relationships with the mobile network operators they purchase from. The fact is that MVNOs cannot exist without MNOs, so it is important for MVNOs not to bite the hand that feeds. Strong relationships led to better rates, quicker problem solves, and more services that MVNOs can eventually pass on to their clients. MVNOs that breed tension with MNOs do not last very long in the marketplace. This space is competitive, so in order to ensure success MVNOs have to network effectively.

How Telgoo5 Supports MVNOs:

Telgoo5’s modular platform offers an Omni Channel CRM, billing, online charging, and a payment engine that drives many of the global brands in the MVNO space. We handle business logistics so that MVNOs do not have to. We support connections between MVNOs and their target audience, and we are so effective that most end users do not even realize we are there. If you are looking to launch and/or maintain a successful MVNO, you need to work with Telgoo5.