How to Start a Successful MVNO Business

Every day more and more people are turning to mobile devices for daily tasks. These devices help people with many aspects of their daily lives using IoT and apps. An MVNO is a business that ensures it supplies clients with great speeds. If you want to start an MVNO business, there are several things you need to consider:

Get the Right MVNE

The only way your MVNO business can succeed is by ensuring you use a good network. The right partner will ensure you have the tools to manage subscribers, manage the services you offer and have a good platform for efficient reporting and financial flexibility. You should get an MVNE with a lot of experience as it will be integral to the success of your MVNO business.

Pay Attention to Technology

Research by various MVNOs shows that 49% of survey respondents have indicated they will invest in technology soon. Once you have planned your business, you will know the technology you need to use. This is when you will need to do some research on what services are available.

For instance, you will need an analytics tool irrespective of the size of your business. Take note there is no point in investing in a business that does not generate meaningful data. There are companies, such as Telgoo5, that have developed robust analytics solutions. You and your clients need data that is complete and accurate.

Use Your Users as a Base for Your Business

The majority of technology companies have a weakness in which they base their business on the company’s own needs and desires rather than those of their client. For your MVNO business to succeed, you must understand that the services your business provides must be geared towards your clients. Things to consider include but are not limited to, customer service, operational processes, value-add bundle, and helpful products.

Optimize Marketing Efforts

Every business needs a strategic marketing plan. Without marketing, your business will fail before it starts. For an MVNO, you need to plan marketing initiatives based on your value proposition and user persona. You should consider doing things that other MVNOs do not do. This way, you can challenge and beat your competition, while reaching your particular audience. High-quality marketing will always guarantee an ROI (Return on Investment).

Focus on Operational and Customer Excellence

Do some research on successful businesses, MVNOs or not. For instance, companies such as Apple and Amazon have ensured their customers expect a certain level of service. These clients have zero tolerance for operational hold-ups and glitches.

With this in mind, you should ensure your clients get the best speed and excellent service. If your MVNO does not provide this, customers will switch to one that does. Support features such as a dedicated call center is a of necessity to run an efficient MVNO.

Bottom Line

All the above are major factors you should consider when starting an MVNO. The demand for MVNOs is consistently on the rise and is expected to grow. Starting such a business is a great opportunity for success.

The business will be successful as long as the focus is kept on the user and you have solid planning. Contact us now so we can help you start an MVNO business that will challenge and surpass the rest in the market.

Best Practices to Building a Reliable MVNO Network

The massive infrastructural developments in the telecom sector have given way to many new business models. Voice over IP (VoIP) solutions, tracking services, and automated charging are just a few of the aspects that come to mind. But perhaps none of them are as impactful in their influence as a mobile virtual network operator (MVNO).

Since an MVNO network brands itself as a new network while using the infrastructure of current telecom providers, it brings a lot of competition to the telecom sector. Racking up existing prices, providing new services, and establishing a new brand is all part of building a scalable MVNO service.

But as easy as it sounds in writing, it can be quite tricky when you are putting all of this into practice. That is why if you are currently in the process of developing your own MVNO platform, it is extremely beneficial to have assistance and guidance.

Understanding this need, we have put together the most crucial aspects of building a successful MVNO. By keeping these best practices in mind, you will be able to develop your own MVNO network with ease.

Keep Your Competitors in Mind

Market Research is vital in every business model. But it is perhaps the most relevant when it comes to a reselling business such as an MVNO service.

That is why the first step towards building an MVNO platform comes in the form of knowing your competitors. Researching factors such as their pricing, their subscription models, their brand, and their marketing strategies will help you get an idea of what your competitors are doing. At the same time, it will also let you know what they are not doing well.

This awareness will help you build a compelling brand that steers clear of being a mere copycat. On the contrary, you can shape your own MVNO Network to have a distinctive yet appealing image that speaks to your target audience.

Be Careful in Setting Your Prices

If knowing your competitors is the foundation of building your MVNO Service, then offering competitive pricing is the very first step.

As mentioned above, in a reselling business model, it is the pricing that matters the most in setting your services apart from others. If your pricing is a lot higher than your competitors, then it will not provide you with potential higher advantages. But if it’s too low, then it might reflect poorly on the quality of your services.

This is why you should ensure that your pricing is set with a conservative perspective in mind. If you are planning to broach the market with low pricing, ensure to justify it to your target audience and design a marketing campaign that clears any doubts in their mind. Doing so will help you attract more customers without giving them any reasons to question the effectiveness of your MVNO Platform.

Keep Data Delivery in Mind

In today’s day and age, mobile data and resulting internet access are just as important as voice service itself. After all, it is the data service that lets customers enjoy video calls, social media, web browsing, instant messaging, and media exchange. In other words, it is what puts the “smart” in the smartphone.

That’s why, if your MVNO Network offers competitive voice services but falters on data plans, then you might as well shelve it on day one.

It is essential to make sure that you are launching your MVNO Service with a focus on data subscription plans. Make them as affordable as possible without degrading the quality of services, and you will be able to attract a wide variety of customers who want to access the internet and its related services on the go.

As evident through these suggestions, they are some effortless yet some very valid points to implement. If followed, these crucial yet straightforward best practices will help you build an MVNO Platform that’s created with success in mind.

If you need further guidance on how to launch your MVNO Network successfully, please feel free to give us a call today. We at Telgoo5 will be happy to answer any questions you may have and help you build an MVNO that stands out of the plethora of other services out there.