What Is Next For The Telecommunications Industry In A Post-COVID World
The COVID-19 pandemic has caused a widespread impact on people, communities, and businesses around the world. The fast-paced outbreak has already rendered a lot of business contingency plans null and void due to its unexpected and unpredictable nature.
Telecommunication companies have also been caught in the crossfire. Companies relying on store footfall to enhance their revenue and subscriber base have had to hustle to come up with other plans. On the flip side, the need to stay connected and social has skyrocketed with people having to stay at home. This can be a good opportunity for businesses implementing the MVNO model to find success.
In fact, both for consumers and businesses, there has been a massive surge in voice calls, data use, and streaming. A lot of telecom companies have already tried to help by removing data caps and introducing new packages. For the telecom industry, this situation can be an opportunity to build a much more loyal and dedicated customer base and to emerge from the other side of the pandemic with a much more established business presence. For those offering or considering offering MVNO solutions, working with a reputed service provider like Telgoo5 can be a smart, insightful option.
Important Focus Points
Businesses in the telecom industry would be best served to focus on specific short-term goals to survive and grow in these conditions. Some important focus points can include:
Efforts to expand the customer base
Bringing together customer data from all relevant channels
Reducing support costs by dramatically improving customer experience
Developing new strategies to enhance ARPU (Average Revenue Per User)
Unifying Customer Data
As things get back to normal, customers are more likely to start engaging with telecom companies over different channels. Implementing a CDP or Customer Data Platform can help companies merge all this data and provide a seamless and consistent experience to customers.
This can be a salient way to provide cohesive solutions to customers in online and offline environments alike. Contextual experiences can enhance the value companies offer to customers.
Expanding the Customer Base
A deep understanding of how customers can use your services during these times can be a key component in being able to expand your customer base. For example, you can analyze exit intent on your business website to find product and service offerings that really resonate with new customers during the pandemic and its restrictions.
Simple changes in your acquisition strategy, like free home delivery of SIM cards or driving the installation and use of your mobile apps can be a great way to enhance customer lock-in and engagement. MVNO companies can take advantage of streamlined MVNO billing solutions and other features from a provider like Telgoo5 to leverage customer acquisition efforts.
Increasing ARPU
Providing new, unique, and varied user experiences can be an excellent way to engage existing customers and drive revenue while people continue to largely stay at home. You can use social proof displays to drive and expedite purchasing decisions, provide a fun, gamified experience across your website and apps to enhance the lead collection, and focus on time-appropriate messaging to provide customized, tailored solutions to customers who are staying at home or working from home.
Looking Ahead
The Wuhan virus or COVID-19 pandemic has reinforced the notion that being connected is a highly prized commodity. Keeping this in mind, it can be a good time for the telecommunication industry to embrace innovation and cater to a rising need for more customized experiences. In this environment, reacting to changes in customer expectations can be the most important element for telecommunication companies to keep growing and thriving. Forging partnerships with a company like Telgoo5 can prove to be decisive in such situations.