Become a Data MVNO to Meet Urgent Work-From-Home Requirements

The value of internet data services is rising with each day. Work-from-home setups have necessitated employees and business owners to invest in Internet data. Whether it is through a stationary broadband connection or mobility, each type of data has its own value. Mobile Virtual Network Operator (MVNO) is a business model that fulfills the void left by MNO services. When it comes to data, an MVNO can dramatically increase its business revenue if it starts focusing specifically on clients’ immediate requirements. Nowadays, there are a variety of customers with different purchasing power, and a data MVNO is in the best position to fulfill their requirements.

Which MVNO Business Model is the Best Suited for Data MVNO?

There are different types of MVNO business models in the market. Without going into the real technicalities, we can categorize them into thick MVNO (with their own network setup), reseller MVNO who use MNO/MVNE network infrastructure and software solutions and thin MVNO who are a hybrid between thick MVNO and reseller mode. Although there are other models as well, the ones mentioned before are the most common.

Considering the exigent need of customers for data, each type of MVNO model can excel at data services, given it has a solid network platform, B/OSS and telecom billing solutions. Even the reseller MVNO can excel at data services with the right kind of software support and APIs. Providing customers self-care option where they can create their very own data plans, set the data limit and upgrade their plans is very much required for success as an MVNO.

Important Characteristics of MVNO Software in 2021

In 2021, you need to have a next-gen telecom support platform if you want to be successful. With an MVNO platform that has the following characteristics, you can serve customers’ data-related needs easily:

Online Charging System

Revenue assurance is very much needed in 2021 as you need to forge a bond of trust with your customers in these testing times. An Online Charging System (OCS) charges every service in real-time and ensures complete revenue assurance at every step. It also helps you monetize services quickly and enforce credit limits. Therefore, you customers never have to pay more than what is necessary.

CRM

The MVNO software needs to come with a CRM that is tailor-made to the requirements. If your customer care reps can access customer data quickly and resolve their queries in time, it becomes that much easier to foster customer trust.

As employees start working from home, you can expect a lot of amateurs to call support for help. A quality CRM like the one provided by Telgoo5 can really improve the entire process of customer services.

Give your MVNO Network a Boost with Proven Telecom Billing Services

An MVNO network is procured via an MVNE partnership. As an MVNE represents several MVNOs, it can broker a good deal for small-scale MVNOs. However, to make the most of the same network, it needs MVNO service providers that can provide it both billing and B/OSS services.

Why Every MVNO Type Needs a Technical Service Provider?

Most MVNO type are technically challenged. They get into the market to serve a particular niche of customers. Their expertise is more in marketing than in handling the B/OSS or telecom billing. With a dedicated partner like Telgoo5, it becomes possible for an MVNO model to simplify the overall operation. It happens because the MVNO mobile virtual network operator no longer has to struggle with highly technical operations. It can concentrate completely upon exploiting the marketing trends by understanding exact customer needs and serving them.

The Essential Functionalities Required by MVNO Mobile Virtual Network Operator

An MVNO Mobile Virtual Network Operator needs expertise in various fields. Some areas that MVNO service providers like Telgoo5 can help are:

Telecom charging, rating and billing

Telecom billing is probably the most crucial aspect for an MVNO. It can make or break its image in front of the customers. A good service provider will use a real-time charging system like OCS to streamline the entire process of charging and rating. An OCS charges services in real-time, and it can function with both event-based and session-based services. This allows telcos like MVNOs to create completely convergent invoices with complete description of every charge.

Quick monetization

Monetizing services is an essential part of an MVNO’s operation. The speed of monetization is also important as it allows you to bring services quickly into the market. Quicker you launch the services, the better the chance of winning customers’ interest.

Revenue assurance

Providing services exactly as per SLA is crucial, if you want to survive in the market. At Telgoo5, you get complete revenue assurance for your services. This means that customers never get a chance to complaint, and you are able to function consistently in the market without any ado.

APIs

Wholesale customizations or new purchase of software can be financially back-breaking for an MVNO. With MVNO service providers such as Telgoo5, you get plug and play APIs that can instantly add new functionality.

Telgoo5 is a seasoned pro in the telecom industry, and it can work as a reliable MVNO partner.

The Rise of the MVNE

The MVNO business model is constantly changing. Unlike previous times, MVNOs are no longer reselling MNO services under different brand names while trying to address the needs of different target markets; markets like senior citizens or prepaid calling. Many MVNO’s are keen on expanding their services beyond traditional offerings.

On top of that, we have several industry summits which cater to MNVO’s made possible by the differentiating services offered. Why all these differentiations one may ask? One main reason is that MVNOs are keen on totally differentiating themselves from the MNO networks that they are currently using, so that they can increase their customer base and customer loyalty.

Furthermore, because MVNOs may specialize in marketing unlike MNOs, they might also pick up several trending services – thereby capitalizing on various trends. If you are able to roll out a new and cool service, revenue will likely be impacted positively..

Billing Services

It’s important for an MVNO to have its own billing service. By having a reliable billing service, an MVNO is able to launch new offers, prepaid plans etc. Billing software is expensive to purchase and that’s where MVNEs come in.

By hosting several MVNOs on their platforms, MVNEs are able to minimize the cost on the billing software by sharing the cost with the MVNOs.

Complexity

If an MVNO wants to offer a service where the customers will be able to automatically switch their calls to Wi-Fi, what would they do? A great example is Virgin Mobile, which automatically detects Wi-Fi connections, thereby allowing the users to make free calls.

If an MVNO that does not use the services of an MVNE wanted to allow users to switch off a cellular call automatically to Wi-Fi, some type of infrastructure which will interact with the MNO would be required.

At this point in time the MVNO will be required to get into some type of relationships and service nodes with ISP. This in turn implies more complexity. At Telgoo5, we specialize in offering MVNOs fast and efficient ways of offering new services.

As mentioned earlier, by working with numerous MVNOs, we are able to offer groundbreaking services at affordable prices.

Evolving as an MVNO

Once you have launched as an MVNO, you will begin to evolve as the days goes by. You can measure these evolutions in a number of ways, from revenues collected, profit increases, employee growth or additional services offered. To evolve accordingly, you need an MVNE that clearly knows the most significant aspects of your evolution, market insights.

What MVNO Owners Need to Know About 5G

To keep your Mobile Virtual Network Operator (MVNO) relevant and noteworthy at all times, you always need to be keeping up with the latest mobile trends. Outdated services and offerings will quickly begin to lose you subscribers as consumers are always seeking the “next big thing”.

Said “next big thing” in question here is undoubtedly 5G technology as it has created quite a buzz around the mobile spectrum as of late. For the owner of an MVNO, the vital question becomes ‘how is this going to impact your network and what are the key details that you need to be conscious of?’

There is Potential for 5G Technology to Completely Change the Game

As for what 5G technology is, it is simply the latest wireless network generation. In addition to offering vastly improved speeds, 5G also has the capability of minimizing latency issues. Additionally it is going to enhance flexibility, as it allows for more devices to be connected simultaneously.

Those in the mobile industry have even gone as far as to claim that 5G could be one of the most influential and groundbreaking technologies seen in years. Before long, it will become the standard, and inferior networks will fade out.

Its Availability is Currently Limited

As it stands currently, 5G is not widely available across the major carriers. This is likely to change, as the year 2020 is set to be a monumental one regarding the rise of the 5G technology. It is not as if everyone can get their hands on the improved network; it is a bit more complicated than that.

The true reality is that the full potential of 5G is probably not going to be reached for the next few years. That said the global 5G innovation is going to be making more of an impact than some MVNOs will be ready for.

Current MVNOs are Planning to Offer 5G

One of the potential roadblocks your MVNO network is going to experience is if and when you can get your hands on 5G technology. The carrier or carriers you offer coverage from are going to initially offer their new groundbreaking network to some of their larger partnerships.

The good news is there are smaller brands that are intending to provide 5G-based services. Several MVNO owners have gone on record to claim that their platform would be delivering such experiences to their consumers.

All this news wraps up to the reality that your Wireless MVNO needs to account for the various demographics of users that are itching to utilize such network speeds. 4G is far from extinct but you need to act fast as before you know it, the standard will be changed to the 5G network.

Additionally, one must consider which Mobile Virtual Network Enabler (MVNE) you do business through. At Telgoo5 we fully understand that the market changes and adapts oftentimes quicker than you can handle. With our constantly evolving platform and software, contact us today to connect with an enabler you can rely on.

The futures of MVNOs in Europe

With the recent trend changes in Europe, more and more people are turning to their mobile devices to handle their daily lives. This is achieved mainly through IOT and apps. To do this, they will continuously require greater speeds. The best MNVOs which have a higher chance of increasing their revenues and ensure growth are the ones that will have a solid plan backed by a reliable MVNE.

According to various studies, the MVNO market in Europe and other regions of the world is expected to reach an estimated $94.82 billion by the year 2025. This market growth is directly linked to the ever-growing use of mobile phones around the world.

Select the right MVNE

The success or failure of an MVNO boils down to the MVNE chosen. Thus, it’s vital to select a reliable MVNE who will connect you to the right MNO. The right MVNE partner will not allow financial flexibility but will also offer you a flexible platform which features great tools that will help you effectively manage your subscribers and services.

Define your USP

As the European market continues to become more saturated, it’s vital for MVNOs to look for various ways to set themselves apart from the competition. One great idea is to find a niche that’s quite targeted and then offer something that this niche requires. For instance, by offering mobile money services, you will be able to reach a group that’s yet to be tapped.

Finding a narrow niche typically comes down to how well you will be able to find a market that’s beyond the reach of the traditional marketing methods.

When defining and planning your USP, you should focus on;

• Price

• Service

• Product

• How are you going to make money?

Employing the right technology

According to a new report, ‘The MVNOs series report’, it’s estimated that 48.3 percent of MVNO’s will invest in new technology within the next few years. Upon the successful completion of the planning phase, you will be able to know exactly the type of technology that you are going to need.

As this is the case, we highly encourage you to do thorough research.

For instance, irrespective of your scope, you will require an analytics tool. At Telgoo5, we give you an analytics tool that will help you analyze the data from your subscribers, thereby allowing you to make an informed decision on how to position your product on the market.

Focus on operational excellence and the customer

Companies such as Apple and Amazon have made their consumers expect high certain level of consistent quality and service. Customers have limited patience for hold-ups and operational glitches.

Apart from demanding excellence, customers will also expect speed. If your company does not hold up to your customers’ expectations, then it’s quite easy for the customers to switch to another MVNO. Technology that enables excellence is utmost importance.

Base business on users

Many companies tend to make the mistake of basing their businesses on their respective needs instead of focusing on the needs of their customers. The reliable MVNOs clearly understand that everything has to be channeled towards the customer; value added bundles, customer service, operational processes and helpful products.

Ways to Gather More Traffic for Your MVNO Network

It is one thing to start your own Mobile Virtual Network Operator (MVNO) and it is a completely different obstacle to achieve greatness with it. Much like with other business start-ups, there is a real risk of failure that you have to come to terms with.

But, with hard work, planning, diligence, and assistance, your platform could become a revelation that the mobile industry thrives upon. That said, in order for this to be attainable, you must have a steady and reliable consumer base that continues to drive your company forward.

Gathering such traffic for your network is not going to be an overnight process but there certainly are tasks and strategies that you can execute to enhance the likelihood of it occurring.

Pay Special Attention to Your Clientele

The telecommunications industry is dominated by individuals purchasing phone network services. What one needs to remember is that MVNOs provide consumers with cheaper and oftentimes more convenient alternatives to the services and packages that are offered from major carriers.

In turn, it is vital to establish a strong rapport with every potential customer you come in contact with. Create an environment that makes each individual feel understood and  important to your company. Delivering such an experience can create a positive buzz about your company.

Consider Posting on Social Media

The MVNO platform you offer could deliver fantastic and unique services found nowhere else, but if no one is aware of your services it will be difficult to grow your brand. To combat this potential roadblock, it is wise to do all you can to spread the word of your virtual operator and all the benefits it has to offer.

One such way to do so is via social media. Popular platforms such as Instagram and Facebook can be excellent mediums to get more people to notice and discuss your brand. These platforms are a means of advertisement and provide you with the opportunity to reach more consumers on a global scale

Additionally, you could utilize this same approach for email marketing. Reach out to your consumers, offer special promotions and let them know about your services in a more personalized manner. This can be a slippery slope, however, as you need to be cautious not to spam your customers or potential customers with an influx of emails.

Be Smart About the Services You Offer

It can’t be overstated enough how critical it is for MVNO providers to carefully consider the services and mobile packages that their network promises. Providing the right services can be just as important as advertising the services to the right markets.

Mobile users will only switch to your brand if they believe they will benefit from the switch. If their current MVNO presents them with speeds, prices and overall modules that they are satisfied with, it will take some enticing to pull them towards your brand.

What you can also strongly consider is partnering with a top-of-the-line enabler that can do their most to handle the logistics and backend needs of your virtual operator. Here at Telgoo5, we offer just that and our extensive experience in the field is something you can rely on. We would love to hear from you and your company today.

The Strongest Benefits to Starting Your Own MVNO

Let’s face it; starting your own mobile virtual network operator (MVNO) is not going to be a walk in the park. In fact, it is going to be a long, grueling, stressful, and time-consuming endeavor that will probably have you questioning whether the end game is worth it several times throughout.

Due to the competitive nature of the industry and the manner in which it evolves, you have to be at the top of your game (at all times) to maintain and build a successful MVNO network. Thankfully, Telgoo5 can be a go-to source for you (but more on that later).

For now, while you are still pondering the thought of whether or not you want to start your own MVNO, perhaps you would be interested in learning about some of the main advantages of doing so?

You Would Basically Be a Retail Business

Arguably one of the best benefits of pulling the trigger on this ordeal is your business would virtually act as a retailer. Remember, MVNOs do not provide their own cellular network coverage. Mobile network operators (MNOs) take care of this task and as an MVNO you would basically be leasing the coverage.

Therefore, the pressure of providing reliable cell service to your consumers is mitigated. While there will be a plethora of other concerns for you and your network, this is not going to be one of them.

Support is Always There

Do not make the mistake of believing that you and you alone will need to develop and start your own network. As with any business, getting it up and running can quickly become overwhelming and it is something you should not be doing by yourself.

Here is the good news; MNOs are not your enemies. In fact, they will become your best friends with the infrastructure support that they are willing to provide. However, they will not partner with just any brand, as you need to have all the technical details in hand.

Furthermore, there are also mobile virtual network enablers (MVNEs) that can help you through your journey. Backend support, such as customer service and outsourcing, can be delivered by such businesses. This is where Telgoo5 can lend a helping hand.

Our track record speaks for itself and when it comes to helping your network with the ins and outs (such as billing and customer service). Our clients are our biggest fans.

You Can Help Consumers Save Money

Not all of society is willing to pay the outrageous service charges that most MNOs offer. This is where MVNOs hold an advantage as they are able to provide cheaper monthly plans and services overall.

Chances are you have been in the shoes of such consumers so why not make a difference yourself?

No Concern of Cell Towers

This is somewhat obvious but is still worth mentioning. As an MVNO, you will simply be utilizing the cellular coverage that is provided by the larger carriers. Due to this, overall maintenance, cost, and concern of the cell towers themselves will not be under your control.

Indeed, there are several reasons why you should strongly consider starting your own network. The beginning is going to be one of the roughest periods but always know that we are here to help. Feel free to reach out, the Telgoo5 team is happy to answer any questions, anytime.

Best Practices to Building a Reliable MVNO Network

The massive infrastructural developments in the telecom sector have given way to many new business models. Voice over IP (VoIP) solutions, tracking services, and automated charging are just a few of the aspects that come to mind. But perhaps none of them are as impactful in their influence as a mobile virtual network operator (MVNO).

Since an MVNO network brands itself as a new network while using the infrastructure of current telecom providers, it brings a lot of competition to the telecom sector. Racking up existing prices, providing new services, and establishing a new brand is all part of building a scalable MVNO service.

But as easy as it sounds in writing, it can be quite tricky when you are putting all of this into practice. That is why if you are currently in the process of developing your own MVNO platform, it is extremely beneficial to have assistance and guidance.

Understanding this need, we have put together the most crucial aspects of building a successful MVNO. By keeping these best practices in mind, you will be able to develop your own MVNO network with ease.

Keep Your Competitors in Mind

Market Research is vital in every business model. But it is perhaps the most relevant when it comes to a reselling business such as an MVNO service.

That is why the first step towards building an MVNO platform comes in the form of knowing your competitors. Researching factors such as their pricing, their subscription models, their brand, and their marketing strategies will help you get an idea of what your competitors are doing. At the same time, it will also let you know what they are not doing well.

This awareness will help you build a compelling brand that steers clear of being a mere copycat. On the contrary, you can shape your own MVNO Network to have a distinctive yet appealing image that speaks to your target audience.

Be Careful in Setting Your Prices

If knowing your competitors is the foundation of building your MVNO Service, then offering competitive pricing is the very first step.

As mentioned above, in a reselling business model, it is the pricing that matters the most in setting your services apart from others. If your pricing is a lot higher than your competitors, then it will not provide you with potential higher advantages. But if it’s too low, then it might reflect poorly on the quality of your services.

This is why you should ensure that your pricing is set with a conservative perspective in mind. If you are planning to broach the market with low pricing, ensure to justify it to your target audience and design a marketing campaign that clears any doubts in their mind. Doing so will help you attract more customers without giving them any reasons to question the effectiveness of your MVNO Platform.

Keep Data Delivery in Mind

In today’s day and age, mobile data and resulting internet access are just as important as voice service itself. After all, it is the data service that lets customers enjoy video calls, social media, web browsing, instant messaging, and media exchange. In other words, it is what puts the “smart” in the smartphone.

That’s why, if your MVNO Network offers competitive voice services but falters on data plans, then you might as well shelve it on day one.

It is essential to make sure that you are launching your MVNO Service with a focus on data subscription plans. Make them as affordable as possible without degrading the quality of services, and you will be able to attract a wide variety of customers who want to access the internet and its related services on the go.

As evident through these suggestions, they are some effortless yet some very valid points to implement. If followed, these crucial yet straightforward best practices will help you build an MVNO Platform that’s created with success in mind.

If you need further guidance on how to launch your MVNO Network successfully, please feel free to give us a call today. We at Telgoo5 will be happy to answer any questions you may have and help you build an MVNO that stands out of the plethora of other services out there.

Does Your MVNO Give You the Best Service?

You have an MVNO that is working. So how do you know if you are getting the best service? There are several factors to consider that will help you know if you have the best service:

Does the MVNO support CDMA or GSM?

So you may be thinking of switching from your carrier to another. Cellular carriers use GSM or CDMA. The majority of MVNOs use both. Most phones work with CDMA or GSM. As an MVNO, you need to find a service that handles both. Take note some Motorola models, and most current generation Google-branded phones and iPhones have antennas that can use CDMA and GSM.

If you want your MVNO business to succeed, you need to connect with a carrier that supports GSM and CDMA. This way, you will ensure you do not lose clients who would prefer both systems.

Is a Mobile Hotspot Included in the Plan?

Longtime subscribers of MVNOs have some issues they would like addressed. For instance, they would like to know if a mobile hotspot is included. Users have tried to game MVNO systems with a third-party hotspot app. The problem is most, if not all, of these apps, do not work.

The truth is that a hotspot option, sometimes referred to as tethering, is not available with many MVNO service providers. Those that offer hotspots do not do so with lower-cost plans. This means you should check if the feature is included to ensure your subscribers get the service at competitive market rates.

Is Visual Voicemail Supported?

If your subscribers rely on or are accustomed to visual voicemail, make sure you can get it from your carrier. A good number of service providers do not offer the same. You may need to do due diligence to find out if they offer visual voicemail. Some subscribers find it tedious dialing into a voicemail archive to listen to one message after another.

Do Advanced Features Work?

Currently, most people have phones that support things like Wi-Fi calling or VoLTE (HD voice calls). They are great features for those who use them. However, most of the time they are network or phone-specific. Some MVNO service providers may not have them at all because advanced calling features are possible with specific phones.

Are You In Need of a Family Plan?

Most MVNOs cater to individuals. As such, a family plan may be a challenge to find. If you are getting into the MVNO business, you need to find a service that offers a family plan. Although most subscribers will not need a family plan, it is a good option to offer them. This way, you will have an extra edge over your competitors.

Bottom Line

These are five of the most crucial factors to consider when you are looking for an MVNO service provider. Not only will these increase the chances of success in your business, but they will also give an upper hand over your competitors. At Tegloo5 we have the best options to ensure the success of your MVNO business. Contact us today to get all of these features and more.

Why MVNO’s Are offering unique solutions from Traditional Service Providers

More and more people are jumping on the MVNO bandwagon, and frankly it’s really easy to understand why! MVNOs offer so many solutions that are just refreshing in the age where we feel like we’re constantly getting nickel and dimed by our telecom provider.

MVNOs, or mobile virtual network operators, allow you to have substantial flexibility with your plan while paying far less than you would with a traditional provider. Let’s look at the unique solutions that MVNOs are providing- and one challenge that they have when it comes to competing with the big companies.

You’ll Save Money

The number one reason why people switch to MVNOs is to save money. Since MVNOs have less overhead, they can sell you service for a lower rate. You’ll often find MVNO plans to be far lower than those of traditional carriers, and as a bonus, they’ll come with far fewer fees!

Since many of us find our phone bill to be one of the biggest expenses of the month, a chance to cut back on this big bill is a welcome relief! Many MVNOs give you excellent service for a fraction of what you spend on a “regular” phone bill over the course of your month. That alone is incentive enough to switch!

MVNOs that partner with good MNVE’s like Telgoo5 offer you all of the services that you’d expect from traditional companies, like seamless billing, great customer service and uninterrupted service. You won’t sacrifice quality when you opt for an MNVE!

You Can Select Your Plan

Talk about getting the best of all worlds! The big telecom companies are famous for letting you customize your plan- for a cost. MVNOs give you the option of choosing your plan, but for a fraction of the cost. There are certain MVNOs that also serve niche markets, so they have specific plans that cater to different demographics. Simply by doing a little research, you’ll be able to get the right plan for you!

Telgoo5 offers itemized biling so you can see exactly what you’re paying for. This is a huge perk when you are customizing your plan!

There Are Generally No Contracts

One major are that MVNOs differ from traditional providers is that they do not hold their customers to contracts. The big providers will often rope you into a multi-year contract with big penalties if you cancel it! You don’t have to worry about that with MVNOs. If you want to switch your provider, you can.

MNVOs offer the best of both worlds. As they are generally affiliated with MNVEs like Telgoo5, you can expect professional service and white-glove treatment without the pesky contracts of the bigger companies.

You Can Use Any Device That You Want

Guess what? MVNOs welcome all different phone devices into the fold. Most of them will allow you to use any device with their plans, meaning that you don’t have to purchase a specific phone in order to tap into what your MVNO has to offer. Since phone plans are often a huge part of your monthly bill with traditional providers, consider this to be a huge bonus. MVNOs are much more flexible than the more traditional options.

Even so, you’ll still get itemized bills that go through all of your transactions in detail. Companies like Telgoo5 utilize sophisticated billing software that works specifically with each MNVO to make sure that all of their customers are being served properly.

But… What’s The Catch

We promised that we’d discuss one challenge that MVNOs have as they stack up to traditional carriers. MVNOs usually have less on-site infrastructure, which allows them to pass on savings to their end customers but also means that they have   when it comes to customer service and billing. In short, MVNOs have trouble scaling properly because they don’t have the infrastructure in place to support large expansions.

Customers do not want to lose service, have trouble with their billing, or not be able to speak with a customer service representative when they need to. That’s why smart MVNOs turn to MVNEs like Telgoo5 that can provide them with the infrastructure that they need to run behind the scenes! Telgoo5 is an MVNE that makes sure all of the bases are covered for your MVNO, including billing with secure gateways, consistent communication, and a full service back office call center. We pride ourselves on having a billing system that’s all about you- the end customer!

The Secret to Starting a Successful MVNO

Today, more new MVNO are being started than ever before. Fierce Wireless, an online publication reports that new MVNOs are being launched every week and interest in this business type is eclipsing the 2005-2006 craze that saw numerous high-profile MVNO startups. With numerous new entities rushing start their own MVNOs, many will inevitably fail to make a mark in the long run. To succeed in this competitive space, startups need to plan meticulously and identify the right niche in the market. Although the process is similar to starting any other business, they are unique procedures that you need to weather to start your own MVNO. If you are mulling starting an MVNO, it is important to identify the challenges that may curtail your success. Read on to explore the process, the unique challenges that await you, and get tips on how to smoothly start your own MVNO.

Starting Your Own MVNO – Similar to Starting Other Businesses

Image from Pixabay

To start your own MVNO, you will in  in many respects follow the same procedures like when starting any other business. To succeed, the following steps are critical:

Carving Out a Niche

It is likely that your up and coming MVNO will offer services that eerily similar to the offerings of other players already in the business. While the prospect of facing stiff competition discourages many potential entrepreneurs, it also presents opportunities to creative players. The only viable strategy for most new MVNOs is carving out a niche in the market and chipping away at and winning over customers from the other established providers. Indeed data from Strategy Analytics indicates that MVNOs in the current market conditions succeed by focusing on addressing particular market segments or value propositions.

MVNOs can thrive when they identify a certain set of services or pricing models that are not currently in the market. But deploying this strategy requires extensive knowledge about the set of customers that you will target. This insight is what will enable the company to tailor its offerings to the unique needs of the target segment. Common niches that can be targeted in the current environment include the following niches:

infrastructure MVNOs

These types of MVNOs focus on covering an area where major network providers don’t reach. For example, an MVNO may focus on providing the infrastructure to cover a mountain range where other network operators have no reach.

Retail MVNOs

These types of MVNOs target supermarkets and departmental stores to find subscribers to buy their sim cards.

Advertising-based MVNOs

These offer discounted services and some free services and in return they get access to advertise or subscribers devices.

Discount MVNOs

These target deal hunters. Such companies only offer basic services like voice and text. Although such companies get little earnings per subscriber, the hope to get enough subscribers to get a reasonable profit.

Getting the Tech In Place

MVNOs thrive on technology and you need to put in place the infrastructure and software you will need to serve your customers before getting started. You will need to set up your IT platform and get your billing in place. It is at this point that the company also sets up a CRM, customer care and network management systems. You can be able to save time and human resources by outsourcing billing, customer care, and similar services. Our system Telgoo5 can free up an MVNO’s human resources to focus on other aspects of the business. We can handle the Call Detail Records (CDRs) for both real-time interface (prepaid) and batch process (postpaid) subscribers. We can also handle your billing, data analytics, and other aspects of the technology platform.

At this point, you can also set up the website where subscribers can sign up for your services. It is worth noting that it is important for a new MVNO to identify and only invest in the right technology tools for a company of its size. Underinvestment could result into service failure due to overloading. Overinvestment, on the other hand, can bleed the company dry. The easiest way to ensure that new MVNOs invest in what is enough is by linking up with a good OSS system. Our platform Telgoo5 allows access just what you need at the time. We can take care of your billing, CRM, subscriber website, customer care, and everything you need to get started. Partnering with us can help you to launch your MVNO in as few as four weeks instead of months.

Starting Your Own MVNO – The Unique Challenges

A Potentially Risky Business

A measure of risk is involved when starting any type of business. But the sheer complexity of the MVNO launching process coupled with intricacies involved in making partnerships and the fierce competition that awaits new entrants connive to make starting a new MVNO an especially challenging venture. The fast rate at which telecommunications technology becomes obsolete means that you risk investing in technology and fail to recoup the investment costs. Successful MVNOs reduce risk by targeting a specific niches. They make and strictly follow a plan that addresses the needs of subscribers in that particular niche. A good platform like Telgoo5 can enable you to scale according to your business needs. This will enable your business to avoid paying for resources they currently don’t need.

Getting Licenses

To start your own MVNO, you will encounter a number of challenges that are peculiar to the telecommunications sector. To start a new MVNO, you will need to register and be certified by the right authorities. Being certified will enable you to get MSISDN and IMSI blocks. In the US, this certification is done by the FCC. This process will is critical if you are to start operations. Telgoo5 platform meets and exceeds all the license and regulatory requirements. We have helped a number of MVNOs to fasttrack the certification process and would be happy to help MVNO startups that need guidance during this process.

Making Partnerships

The MVNO business type thrives on partnerships. You will need to work with mobile carriers or aggregators to get subscribers. Many MVNOs startups soon learn that the most difficult part starting operations is not getting capital or even setting up the technology platform. Inking contract with big telecom companies is perhaps the single toughest feast to accomplish.

Telecom companies usually insist on certifying different aspects of MVNO operations before committing to working with them. These certifications processes usually take months of back and forth dealings and they may put a tremendous strain on the patience of the new startup owners. However, some MVNOs may be able to bypass some of these processes by linking up with with MVNEs and other partners. The MVNO can then utilize their existing platforms carrier agreements to get started. Our platform Telgoo5 is already integrated with all the major carriers. We also have partnerships with a number of of aggregators and MVNEs. Signing up at our platform will help you to save time and money and you will be able to start operations in a couple of weeks.

Setting up an MVNO is a potentially complex endeavor that involves planning, setting up platforms, linking up with suppliers and, getting the required certifications. However, if you link up with a good OSS parner, the process can be dramatically simplified and you stand to save a lot of time and money along the way. At Telgoo5, we provide billing, CRM, customer care, and more services to MVNOs and other telecom companies. Over the years, we have helped new MVNOs to flourish. Whether you are an established MVNO, a new company, or just exploring ways to get started, we can tailor our services to fit your needs. Contact us to explore ways we can partner today.