Breaking into the market – how to launch an MVNO

Being an MVNO, you are in charge of a business that’s optimized to offer appealing services tailored for specific market segments. By doing this, an MVNO is able to carve out a niche within the market, thereby winning customers that will prefer their services to that of any other MVNO.

When MVNOs become successful, they have the ability to revitalize the market, thereby coming up with services which add value to the customers and in turn convert the value into profit.

It’s important to point out that establishing and running MVNOs is an immersing journey that requires continuous development and the constant ability to meet the needs of customers. At Telgoo5 we have spent the last 15 years helping many businesses create their own MVNOs. As a service provider, we have extensive knowledge of the MVNO market and the best ways to go about setting up an MVNO.

In this blog post, we are going to share insights into the main things that makes MVNOs successful. The first section of this post looks at what is required to get started. We will then highlight the importance of developing your own market insights once the project is up and running.

In the final section of the post, we are going to explore the technical abilities required to become successful in the market.

Starting Out

Starting and operating an MVNO is an unpredictable affair. Clients will expect you to offer several services from the first day. Because of the changes within the market, the popularity of each service can be greatly affected and can change overtime.

Thus, when launching an MVNO, it’s important to understand your target market. On top of that, it’s important to be able to know how to strategically position your product in the market when the change ultimately comes knocking.

All this comes down to preparation. You will have to thoroughly prepare before launching the product. There are two important things to have in place when starting out an MVNO.

1. A plan on how you are going to reach your target audience, i.e. how you intend on getting your message efficiently across to potential subscribers and how you should package and offer various services to your audience.

2. Access to technology: You will need access to the technology which will enable you to deliver services required for your target audience. Your technology must be able to quickly adapt to new services you would like to offer.

Creating a plan and Getting Technology

When planning how to reach a specific market, you will notice that it’s a complex task which requires the consideration of specific market dynamics. Generally, there are two main ways that you can break into the market and gain new customers.

Once your marketing plan is in place, the next step would be to ensure that you have access to a reliable technology which will enable you to offer the services that are required as well as the services that may be needed at a later date when your company grows or the market changes. At Telgoo5, we have the technology that will allow you to adapt your company to new trends in the market, thereby expanding your reach.

Key Features of using MVNOs

When it comes to MVNOs, there are many options to consider, not the least of which are the features offered by the MVNO. Knowing what features are available and what is in demand is essential in making the best decision for your needs. The following are some key features to look for when using an MVNO.

What is an MVNO?

Before discussing the key features one should be looking for when using an MVNO, it is essential that you understand what an MVNO is and what it does. Mobile virtual network operators (MVNOs) are phone carriers that offer phone services generally at lower cost than what you find with the big-name phone companies. These smaller carriers have contracts with big companies that allow them to utilize their service areas.

The MVNO then offers these areas to customers through plans that are generally more accessible and cost effective than utilizing services directly through the big company. Many of these plans include prepaid services that are customizable to fit specific needs and wants. This customization translates into the customer being able to decide which services they truly want to pay for and which ones they don’t. These decisions often allow users to pay less than they would with other larger phone companies by only paying for what they need.

What Features Should You Be Looking For?

Now that we have discussed what exactly an MVNO is, it is time to discuss the features you should be looking for from your provider. One big reason for choosing an MVNO over a big phone company is flexibility. Partnering with the right MVNO will offer you a plan that is customizable to fit your needs and budget. This flexibility allows you to be in control of what you spend and how often you spend it. Your MVNO’s features should also include real-time billing, which will enable you to see and control your usage and expenditures in real-time, not after you have already gone over and have no way of going back.

The coverage area is another feature to pay attention to. Just because a company works with a carrier that features service in your area, does not mean the MVNO will have service in your area. It is essential that you choose an MVNO that provides coverage in your desired area. Finding a company that works with more than one of the big-four carriers will give you better access to coverage areas where ever you need to be.

One final consideration when it comes to features is whether or not you have access to the elements for your device. In other words, will your phone work with your service, are hot spots available, do you have enough data and can it be increased when needed or decreased when not utilized. Each of these will be vital in receiving the service expected from your MVNO.

Choosing the Right MVNO for Your Needs

Now that you are aware of what to look for, you are probably wondering how to find the right MVNO for your needs. The team you choose needs to offer all of the features listed above and many more. When you decide to partner with Telgoo5 supported MVNO for your phone needs, you will get the reliability you need with the flexibility you desire. MVNOs partnered with Telgoo5 offers plans that are customized for you, real-time billing, and through Telgoo5’s partnerships and integrations with the major phone companies and vendors, all of your needs are easily within reach.

Steps to Starting Your Own MVNO

Running an MVNO you have started is not a simple task. This does not mean you should stop pursuing this kind of business. All you need is to have steps that can ensure you do not fail before you begin. So what do you need to know?

Starting Out

An MVNO, like any other business, is risky. Clients will expect you to provide several services that will not fail from day one. With this in mind, you need to know the exact needs of your prospective customers before you begin. Once you understand their needs there is a need of being nimble in your response to maintain the current clientele while winning new ones.

The only way to succeed in starting is ensuring you make meticulous preparations. In essence, you need to have the following three things:

• A strategic and effective plan to allow you to reach your proposed target segment. This should include how to package and offer services to successfully get your message out there.

• Access to technology that will enable your business to deliver the services your target clients require during the kick-off.

• You also need to know how to quickly adapt your portfolio as demand for new services arises.

Crafting a Plan

Considering the specific dynamics of a market you are trying to reach is a complex task. Generally, there are two ways you can efficiently compete with your competitors.

The first step involves an intimate understanding of a particular set of clients. Access to detailed client information will help you better tailor services to suit their needs. For example, this can be bundling third-party digital services, tailored pricing and offering specific communication services to create an unparalleled service experience.

Secondly, you need to consider new services or a different way of offering your current services. As an MVNO that can identify pricing models, packaging solutions or services, you are on the right track to win clients from a wide range of various segments.

When you craft such a plan, you have made a crucial step to start your MVNO. You should not relax at this point. You need to make sure you learn from your clients to consistently improve your services.

Finding and Getting the Technology Required in Place

Once the plan has been crafted to perfection, the next step is ensuring you have access to technology that will efficiently work with the plan. The technology needed in this case includes those that are initially required and services you may require for you to grow as the market changes.

When you are selecting your technology platform, you need to make sure you will gain sufficient control and assistance over service configuration and creation. The telecom market can change at any time. It sometimes moves quickly, sometimes in a matter of hours. As an MVNO, you need to make sure you set up with a platform that will allow you to receive updates to your service packaging and portfolio as soon as they arise.

Bottom Line

At Telgoo5, we have the experience and professionalism required to help you start your own MVNO business. Our current clients regularly express their happiness in their decision to use our service to start their MVNO businesses. Contact us today so we can help you start an MVNO business that will not fail.