7 Essential Features of Great MVNO Providers

MVNOs, or Mobile Virtual Network Operators, are a fantastic consumer option. Rather than owning their own wireless network infrastructure, MVNOs maintain relationships with infrastructure owners and then resell access to the end user. As middle-men, MVNOs handle the difficult negotiating and are able to provide advantageous packages to consumers based on the bulk pricing they receive. 

If you are considering working with an MVNO, make sure that you look for these 7 essential features. These are the things that make an MVNO provider great. 

1. Agreements with multiple networks for high speed access wherever their clients are. Some MVNOs have agreements with just one network, but great ones have agreements with multiple networks. This ensures coverage and redundancy, so that the end user never goes without the service they need. Working with an MVNO that maintains multiple agreements means better pricing, more coverage, and higher speeds.

2. Advantageous pricing since MVNOs do not need to pay to maintain their own wireless networks. Most people assume that MVNOs mark-up wireless communication access in order to make money off of their contracts. Amazingly, the opposite is true. Since MVNOs do not have to maintain their own wireless infrastructure, their business costs are significantly less than the companies that do own their own networks A great MVNO will then pass those savings along to the consumer, making MVNOs the more economical choice.

3. Provide perks like hotspot data, free gifts, and pricing promotions. Most people come to MVNOs for wireless network access, but some perks and incentives can change a satisfied customer to an elated customer. A great MVNO will offer their customer more reasons to love them. Things like hotspots, pricing promotions, and free devices can really move the customer satisfaction needle.

4. Customizable packages to meet consumer needs. The big wireless access providers that own their own networks tend to provide the same services to everyone, regardless of their individual needs. Their packages are rigid, and if they don’t work perfectly for you, you are expected to adapt as the consumer. MVNOs enjoy more freedom than that, and good ones will offer customizable packages.

5. Fantastic customer service. Large companies can be frustratingly hard to get in touch with when support is needed. It is not uncommon for consumers to sit on hold for hours on end before ever speaking to a rep. Since MVNOs do not have to maintain their own infrastructure, good ones choose to put their resources into fantastic customer support so that their customers can always quickly and easily reach out with frustrations and questions.

6. Easy to use online service. Most people today prefer to handle everything online, which is why the most successful MVNOs invest in online services rather than brick and mortar stores. The easier online services are to use, the happier the customer.

7. Strong marketing. Finally, great MVNOs make sure that the marketplace knows who they are! The biggest name in the industry are the companies that own their own networks. Most consumers do not even realize that MVNOs are an option. Great MVNOs market their advantages, and market them a lot in order to convert and maintain more customers.

Become a Data MVNO to Meet Urgent Work-From-Home Requirements

The value of internet data services is rising with each day. Work-from-home setups have necessitated employees and business owners to invest in Internet data. Whether it is through a stationary broadband connection or mobility, each type of data has its own value. Mobile Virtual Network Operator (MVNO) is a business model that fulfills the void left by MNO services. When it comes to data, an MVNO can dramatically increase its business revenue if it starts focusing specifically on clients’ immediate requirements. Nowadays, there are a variety of customers with different purchasing power, and a data MVNO is in the best position to fulfill their requirements.

Which MVNO Business Model is the Best Suited for Data MVNO?

There are different types of MVNO business models in the market. Without going into the real technicalities, we can categorize them into thick MVNO (with their own network setup), reseller MVNO who use MNO/MVNE network infrastructure and software solutions and thin MVNO who are a hybrid between thick MVNO and reseller mode. Although there are other models as well, the ones mentioned before are the most common.

Considering the exigent need of customers for data, each type of MVNO model can excel at data services, given it has a solid network platform, B/OSS and telecom billing solutions. Even the reseller MVNO can excel at data services with the right kind of software support and APIs. Providing customers self-care option where they can create their very own data plans, set the data limit and upgrade their plans is very much required for success as an MVNO.

Important Characteristics of MVNO Software in 2021

In 2021, you need to have a next-gen telecom support platform if you want to be successful. With an MVNO platform that has the following characteristics, you can serve customers’ data-related needs easily:

Online Charging System

Revenue assurance is very much needed in 2021 as you need to forge a bond of trust with your customers in these testing times. An Online Charging System (OCS) charges every service in real-time and ensures complete revenue assurance at every step. It also helps you monetize services quickly and enforce credit limits. Therefore, you customers never have to pay more than what is necessary.

CRM

The MVNO software needs to come with a CRM that is tailor-made to the requirements. If your customer care reps can access customer data quickly and resolve their queries in time, it becomes that much easier to foster customer trust.

As employees start working from home, you can expect a lot of amateurs to call support for help. A quality CRM like the one provided by Telgoo5 can really improve the entire process of customer services.

5 Key Trends in MVNO Service Providers

New research shows that by 2025 the global MVNO service market will reach about $95 billion, growing annually at 7.6 percent. The continued growth in mobile users worldwide and the rise in demand for data services has created a large market opportunity for MVNO providers. The expansion of services, such as mobile cash, M2M (machine to machine) and cloud is driving the demand further for MVNOs.

Here are five evolving trends that MVNO operators should recognize in order to enhance their scope of services industry-wide.

Innovators will Seize Leadership

While there is going to be a market for the conventional MVNOs for the type of consumer-oriented services they provide, innovation will create new challenges and lead to the emergence of new market leaders. MVNO network connectivity is no longer the critical differentiator. The new model of connectivity and a gamut of packaged offerings must now center around data-driven capabilities, vertical integration, super specialization, and improved customer experience.

Moving Data to Deliver Superior Customer Value

Unlike the traditional MVNO mobile model, the new model will focus on moving data in ways that provide greater value for customers, both individuals and businesses. Process automation could assist in moving of the data. It could move from business to consumer, consumer to business, or machine to machine – to and from multiple endpoints, delivering useful information and driving targeted actions.

Focus on Niche Market Segments and Specific Value Propositions

MVNOs are increasingly recognizing the need to offer customized value propositions for targeted client segments. This allows them to widen the subscriber base by bringing new segments without diluting the brand focus of the host operator network. In a sense, the MVNO serves as the operator’s “sub-brand” to enable them to provide mobile services to wider and diverse populations.

Service offerings of MNVOs are moving away from voice and text and becoming increasingly data-centric. Some are even trying to differentiate their value propositions by integrating with other products and services, such as enterprise cloud or gaming.

Technology Enablers to Expand MVNO Opportunity

Cutting-edge technology enablers are set to drive unprecedented market opportunities for MVNO providers. These include:

• e-SIMs

• NFV and SDN (Network Function Virtualization and Software Defined Networks)

• Artificial Intelligence (AI) and Machine Learning (ML) with data analytics

• Blockchain

• Edge Computing

These technologies will support more personalized services for customers, help provide data related to IoT device performance, apart from boosting reliability and efficiency in areas such as supply chain management, mobile banking, mobile payments, and microloans.

Next Generation MVNOs will be Enabled with 5G

Network slicing getting enabled through 5G deployment is likely to be another game changer for MVNOs. A new breed of MVNO service providers will emerge with a focus on verticals offering AI, big data, and cloud solutions, creating new opportunities for enterprises looking to take advantage of these advanced technologies.

Telgoo5 is Here to Help!

Whether you are an MVNO/MVNE or looking to launch one, Telgoo5 has the perfect solutions to augment your business. For any inquiries you can send us an email at sales@vcaremail.com or contact us online.

Best Practices to Building a Reliable MVNO Network

The massive infrastructural developments in the telecom sector have given way to many new business models. Voice over IP (VoIP) solutions, tracking services, and automated charging are just a few of the aspects that come to mind. But perhaps none of them are as impactful in their influence as a mobile virtual network operator (MVNO).

Since an MVNO network brands itself as a new network while using the infrastructure of current telecom providers, it brings a lot of competition to the telecom sector. Racking up existing prices, providing new services, and establishing a new brand is all part of building a scalable MVNO service.

But as easy as it sounds in writing, it can be quite tricky when you are putting all of this into practice. That is why if you are currently in the process of developing your own MVNO platform, it is extremely beneficial to have assistance and guidance.

Understanding this need, we have put together the most crucial aspects of building a successful MVNO. By keeping these best practices in mind, you will be able to develop your own MVNO network with ease.

Keep Your Competitors in Mind

Market Research is vital in every business model. But it is perhaps the most relevant when it comes to a reselling business such as an MVNO service.

That is why the first step towards building an MVNO platform comes in the form of knowing your competitors. Researching factors such as their pricing, their subscription models, their brand, and their marketing strategies will help you get an idea of what your competitors are doing. At the same time, it will also let you know what they are not doing well.

This awareness will help you build a compelling brand that steers clear of being a mere copycat. On the contrary, you can shape your own MVNO Network to have a distinctive yet appealing image that speaks to your target audience.

Be Careful in Setting Your Prices

If knowing your competitors is the foundation of building your MVNO Service, then offering competitive pricing is the very first step.

As mentioned above, in a reselling business model, it is the pricing that matters the most in setting your services apart from others. If your pricing is a lot higher than your competitors, then it will not provide you with potential higher advantages. But if it’s too low, then it might reflect poorly on the quality of your services.

This is why you should ensure that your pricing is set with a conservative perspective in mind. If you are planning to broach the market with low pricing, ensure to justify it to your target audience and design a marketing campaign that clears any doubts in their mind. Doing so will help you attract more customers without giving them any reasons to question the effectiveness of your MVNO Platform.

Keep Data Delivery in Mind

In today’s day and age, mobile data and resulting internet access are just as important as voice service itself. After all, it is the data service that lets customers enjoy video calls, social media, web browsing, instant messaging, and media exchange. In other words, it is what puts the “smart” in the smartphone.

That’s why, if your MVNO Network offers competitive voice services but falters on data plans, then you might as well shelve it on day one.

It is essential to make sure that you are launching your MVNO Service with a focus on data subscription plans. Make them as affordable as possible without degrading the quality of services, and you will be able to attract a wide variety of customers who want to access the internet and its related services on the go.

As evident through these suggestions, they are some effortless yet some very valid points to implement. If followed, these crucial yet straightforward best practices will help you build an MVNO Platform that’s created with success in mind.

If you need further guidance on how to launch your MVNO Network successfully, please feel free to give us a call today. We at Telgoo5 will be happy to answer any questions you may have and help you build an MVNO that stands out of the plethora of other services out there.