Breaking into the market – how to launch an MVNO

Being an MVNO, you are in charge of a business that’s optimized to offer appealing services tailored for specific market segments. By doing this, an MVNO is able to carve out a niche within the market, thereby winning customers that will prefer their services to that of any other MVNO.

When MVNOs become successful, they have the ability to revitalize the market, thereby coming up with services which add value to the customers and in turn convert the value into profit.

It’s important to point out that establishing and running MVNOs is an immersing journey that requires continuous development and the constant ability to meet the needs of customers. At Telgoo5 we have spent the last 15 years helping many businesses create their own MVNOs. As a service provider, we have extensive knowledge of the MVNO market and the best ways to go about setting up an MVNO.

In this blog post, we are going to share insights into the main things that makes MVNOs successful. The first section of this post looks at what is required to get started. We will then highlight the importance of developing your own market insights once the project is up and running.

In the final section of the post, we are going to explore the technical abilities required to become successful in the market.

Starting Out

Starting and operating an MVNO is an unpredictable affair. Clients will expect you to offer several services from the first day. Because of the changes within the market, the popularity of each service can be greatly affected and can change overtime.

Thus, when launching an MVNO, it’s important to understand your target market. On top of that, it’s important to be able to know how to strategically position your product in the market when the change ultimately comes knocking.

All this comes down to preparation. You will have to thoroughly prepare before launching the product. There are two important things to have in place when starting out an MVNO.

1. A plan on how you are going to reach your target audience, i.e. how you intend on getting your message efficiently across to potential subscribers and how you should package and offer various services to your audience.

2. Access to technology: You will need access to the technology which will enable you to deliver services required for your target audience. Your technology must be able to quickly adapt to new services you would like to offer.

Creating a plan and Getting Technology

When planning how to reach a specific market, you will notice that it’s a complex task which requires the consideration of specific market dynamics. Generally, there are two main ways that you can break into the market and gain new customers.

Once your marketing plan is in place, the next step would be to ensure that you have access to a reliable technology which will enable you to offer the services that are required as well as the services that may be needed at a later date when your company grows or the market changes. At Telgoo5, we have the technology that will allow you to adapt your company to new trends in the market, thereby expanding your reach.

The Rise of the MVNE

The MVNO business model is constantly changing. Unlike previous times, MVNOs are no longer reselling MNO services under different brand names while trying to address the needs of different target markets; markets like senior citizens or prepaid calling. Many MVNO’s are keen on expanding their services beyond traditional offerings.

On top of that, we have several industry summits which cater to MNVO’s made possible by the differentiating services offered. Why all these differentiations one may ask? One main reason is that MVNOs are keen on totally differentiating themselves from the MNO networks that they are currently using, so that they can increase their customer base and customer loyalty.

Furthermore, because MVNOs may specialize in marketing unlike MNOs, they might also pick up several trending services – thereby capitalizing on various trends. If you are able to roll out a new and cool service, revenue will likely be impacted positively..

Billing Services

It’s important for an MVNO to have its own billing service. By having a reliable billing service, an MVNO is able to launch new offers, prepaid plans etc. Billing software is expensive to purchase and that’s where MVNEs come in.

By hosting several MVNOs on their platforms, MVNEs are able to minimize the cost on the billing software by sharing the cost with the MVNOs.

Complexity

If an MVNO wants to offer a service where the customers will be able to automatically switch their calls to Wi-Fi, what would they do? A great example is Virgin Mobile, which automatically detects Wi-Fi connections, thereby allowing the users to make free calls.

If an MVNO that does not use the services of an MVNE wanted to allow users to switch off a cellular call automatically to Wi-Fi, some type of infrastructure which will interact with the MNO would be required.

At this point in time the MVNO will be required to get into some type of relationships and service nodes with ISP. This in turn implies more complexity. At Telgoo5, we specialize in offering MVNOs fast and efficient ways of offering new services.

As mentioned earlier, by working with numerous MVNOs, we are able to offer groundbreaking services at affordable prices.

Evolving as an MVNO

Once you have launched as an MVNO, you will begin to evolve as the days goes by. You can measure these evolutions in a number of ways, from revenues collected, profit increases, employee growth or additional services offered. To evolve accordingly, you need an MVNE that clearly knows the most significant aspects of your evolution, market insights.

What MVNO Owners Need to Know About 5G

To keep your Mobile Virtual Network Operator (MVNO) relevant and noteworthy at all times, you always need to be keeping up with the latest mobile trends. Outdated services and offerings will quickly begin to lose you subscribers as consumers are always seeking the “next big thing”.

Said “next big thing” in question here is undoubtedly 5G technology as it has created quite a buzz around the mobile spectrum as of late. For the owner of an MVNO, the vital question becomes ‘how is this going to impact your network and what are the key details that you need to be conscious of?’

There is Potential for 5G Technology to Completely Change the Game

As for what 5G technology is, it is simply the latest wireless network generation. In addition to offering vastly improved speeds, 5G also has the capability of minimizing latency issues. Additionally it is going to enhance flexibility, as it allows for more devices to be connected simultaneously.

Those in the mobile industry have even gone as far as to claim that 5G could be one of the most influential and groundbreaking technologies seen in years. Before long, it will become the standard, and inferior networks will fade out.

Its Availability is Currently Limited

As it stands currently, 5G is not widely available across the major carriers. This is likely to change, as the year 2020 is set to be a monumental one regarding the rise of the 5G technology. It is not as if everyone can get their hands on the improved network; it is a bit more complicated than that.

The true reality is that the full potential of 5G is probably not going to be reached for the next few years. That said the global 5G innovation is going to be making more of an impact than some MVNOs will be ready for.

Current MVNOs are Planning to Offer 5G

One of the potential roadblocks your MVNO network is going to experience is if and when you can get your hands on 5G technology. The carrier or carriers you offer coverage from are going to initially offer their new groundbreaking network to some of their larger partnerships.

The good news is there are smaller brands that are intending to provide 5G-based services. Several MVNO owners have gone on record to claim that their platform would be delivering such experiences to their consumers.

All this news wraps up to the reality that your Wireless MVNO needs to account for the various demographics of users that are itching to utilize such network speeds. 4G is far from extinct but you need to act fast as before you know it, the standard will be changed to the 5G network.

Additionally, one must consider which Mobile Virtual Network Enabler (MVNE) you do business through. At Telgoo5 we fully understand that the market changes and adapts oftentimes quicker than you can handle. With our constantly evolving platform and software, contact us today to connect with an enabler you can rely on.

The futures of MVNOs in Europe

With the recent trend changes in Europe, more and more people are turning to their mobile devices to handle their daily lives. This is achieved mainly through IOT and apps. To do this, they will continuously require greater speeds. The best MNVOs which have a higher chance of increasing their revenues and ensure growth are the ones that will have a solid plan backed by a reliable MVNE.

According to various studies, the MVNO market in Europe and other regions of the world is expected to reach an estimated $94.82 billion by the year 2025. This market growth is directly linked to the ever-growing use of mobile phones around the world.

Select the right MVNE

The success or failure of an MVNO boils down to the MVNE chosen. Thus, it’s vital to select a reliable MVNE who will connect you to the right MNO. The right MVNE partner will not allow financial flexibility but will also offer you a flexible platform which features great tools that will help you effectively manage your subscribers and services.

Define your USP

As the European market continues to become more saturated, it’s vital for MVNOs to look for various ways to set themselves apart from the competition. One great idea is to find a niche that’s quite targeted and then offer something that this niche requires. For instance, by offering mobile money services, you will be able to reach a group that’s yet to be tapped.

Finding a narrow niche typically comes down to how well you will be able to find a market that’s beyond the reach of the traditional marketing methods.

When defining and planning your USP, you should focus on;

• Price

• Service

• Product

• How are you going to make money?

Employing the right technology

According to a new report, ‘The MVNOs series report’, it’s estimated that 48.3 percent of MVNO’s will invest in new technology within the next few years. Upon the successful completion of the planning phase, you will be able to know exactly the type of technology that you are going to need.

As this is the case, we highly encourage you to do thorough research.

For instance, irrespective of your scope, you will require an analytics tool. At Telgoo5, we give you an analytics tool that will help you analyze the data from your subscribers, thereby allowing you to make an informed decision on how to position your product on the market.

Focus on operational excellence and the customer

Companies such as Apple and Amazon have made their consumers expect high certain level of consistent quality and service. Customers have limited patience for hold-ups and operational glitches.

Apart from demanding excellence, customers will also expect speed. If your company does not hold up to your customers’ expectations, then it’s quite easy for the customers to switch to another MVNO. Technology that enables excellence is utmost importance.

Base business on users

Many companies tend to make the mistake of basing their businesses on their respective needs instead of focusing on the needs of their customers. The reliable MVNOs clearly understand that everything has to be channeled towards the customer; value added bundles, customer service, operational processes and helpful products.

The MVNO Market Has Never Been Better to Dive Into and Here is Why

The telecommunications industry is one of those industries that continue to get bigger and bigger with each passing year. With all the revelations regarding new technologies and advanced innovations, it is no wonder that the scope of the mobile market is as large as it is.

For any aspiring business owner looking to take a crack at the Mobile Virtual Network Operator (MVNO) scene, this is very good news. MVNOs have been around for quite some time now but what started as a small niche has blossomed into a global phenomenon.

In the modern times of 2020, if you are seriously considering launching your own network the timing has never been better.

The Estimated MVNO Market

Analytics companies are always updating their numbers and providing insight into the landscape of certain industries and markets. In 2019 alone, it was estimated that the MVNO market made $60.84 billion in revenue.

It is being projected that this number will skyrocket by 2025. With a compound annual growth rate of 6.83 percent during this time span, the MVNO market is predicted to reach an astonishing $84.66 billion in revenue. Even if the estimations are slightly off, all signs are pointing to more and more MVNO subscriber growth in the coming years.

Boost in Mobile Subscribers

Speaking of subscribers, the Global System for Mobile Communications Association (GSMA) also provided some insight that indicates the mobile market will continue to grow.

According to the GSMA, both smartphone connection and the number of unique mobile subscribers are going to jump over the next five years. The former could see a rise of nearly 20 percent from 2018 to 2025 (60 to 79 percent is the projection) and the latter (from the same timeline) could see a rise of 5.1 billion subscribers to 5.8 billion subscribers.

Cloud Innovations

Cloud computing is an innovation that has taken the telecom industry by storm. It is changing how MVNOs are being structured and designed and is experiencing a huge impact on the growth of the market.

MVNO providers that create cloud-based platforms will find that some of the traditional challenges of relying on public internet infrastructure are no longer prevalent.

Utilizing cloud technology allows a network to communicate seamlessly with other cloud services and scale customer demand with greater efficiency making things significantly easier and more efficient MVNO company.

Assistance Has Never Been Better

One of the unique aspects of diving into the MVNO market is the the journey does not need to be endured alone. There are a vast number of elite-level Mobile Virtual Network Enablers (MVNEs) that can deliver the backend support that your business needs.

From the advanced billing solutions that Telgoo5 delivers, to the software that we possess, we have been helping networks thrive for nearly two decades. We take pride in our passion and dedication to the success of your platform. We are always happy to discuss how we can assist your journey through the MVNO market and answer any questions you may have.

The Strongest Benefits to Starting Your Own MVNO

Let’s face it; starting your own mobile virtual network operator (MVNO) is not going to be a walk in the park. In fact, it is going to be a long, grueling, stressful, and time-consuming endeavor that will probably have you questioning whether the end game is worth it several times throughout.

Due to the competitive nature of the industry and the manner in which it evolves, you have to be at the top of your game (at all times) to maintain and build a successful MVNO network. Thankfully, Telgoo5 can be a go-to source for you (but more on that later).

For now, while you are still pondering the thought of whether or not you want to start your own MVNO, perhaps you would be interested in learning about some of the main advantages of doing so?

You Would Basically Be a Retail Business

Arguably one of the best benefits of pulling the trigger on this ordeal is your business would virtually act as a retailer. Remember, MVNOs do not provide their own cellular network coverage. Mobile network operators (MNOs) take care of this task and as an MVNO you would basically be leasing the coverage.

Therefore, the pressure of providing reliable cell service to your consumers is mitigated. While there will be a plethora of other concerns for you and your network, this is not going to be one of them.

Support is Always There

Do not make the mistake of believing that you and you alone will need to develop and start your own network. As with any business, getting it up and running can quickly become overwhelming and it is something you should not be doing by yourself.

Here is the good news; MNOs are not your enemies. In fact, they will become your best friends with the infrastructure support that they are willing to provide. However, they will not partner with just any brand, as you need to have all the technical details in hand.

Furthermore, there are also mobile virtual network enablers (MVNEs) that can help you through your journey. Backend support, such as customer service and outsourcing, can be delivered by such businesses. This is where Telgoo5 can lend a helping hand.

Our track record speaks for itself and when it comes to helping your network with the ins and outs (such as billing and customer service). Our clients are our biggest fans.

You Can Help Consumers Save Money

Not all of society is willing to pay the outrageous service charges that most MNOs offer. This is where MVNOs hold an advantage as they are able to provide cheaper monthly plans and services overall.

Chances are you have been in the shoes of such consumers so why not make a difference yourself?

No Concern of Cell Towers

This is somewhat obvious but is still worth mentioning. As an MVNO, you will simply be utilizing the cellular coverage that is provided by the larger carriers. Due to this, overall maintenance, cost, and concern of the cell towers themselves will not be under your control.

Indeed, there are several reasons why you should strongly consider starting your own network. The beginning is going to be one of the roughest periods but always know that we are here to help. Feel free to reach out, the Telgoo5 team is happy to answer any questions, anytime.

Unlocking the Secrets to the Success of Data MVNO amidst Competition

Competition is a two-way street. On one hand, it diminishes profits as telcos are required to reduce the price of their offerings, but at the same time it pushes them to innovate. The situation is especially difficult for a data MVNO that does not have ample resources at its disposal. 

Challenges faced by Small-Scale MVNOs

MVNOs have become an integral part of telecom operations. Depending on the types of MVNOs, they can be divided into the following categories:

• Branded reseller

• Service provider

• Enhanced SP MVNO

• Full MVNO

While full MVNOs have control over every service except from network and spectrum (which they get from MNOs), the other three MVNOs depend on MNOs and MVNEs for performing different functions like:

1. Delivering applications and services to the users

2. Billing

3. Activation of customers

4. Marketing

5. Customer services

6. Management of SIMs

7. Distribution and sales

8. Management of devices like smartphones, tablets etc.

Due to their dependence on other entities, they work in restricted capacities. Hence, it is important for a data MVNO to choose an MVNE that offers a platform that is conducive to modern-day telecom operations.

How to Unlock Success for Data MVNO?

A small-scale data MVNO cannot change the dynamics of its operations, but it can maximize its outreach by choosing a partner that has the following functionalities:

APIs for different business use cases

An MVNO does not have the financial clout to purchase new software or customize an existing platform to accommodate for new services. As telecom industry is always evolving, it won’t be possible for a data MVNO to keep up with the requirements. For such scenarios, APIs serve as the best resort. A partnering MVNE that offers APIs for different functionalities can help an MVNO to fulfill ad hoc requirements without spending exorbitantly. APIs can help businesses in tasks like:

• Instant partnerships with new vendors e.g. install an API and access the services of a shipping vendor without going through the red tape.

• Integrate new databases e.g. APIs from Telgoo5 can be used to access NLAD database.

Convergent billing with OCS

An Online Charging System (OCS) performs real-time convergent charging. This allows MVNOs to send descriptive invoices with the mention of all service charges in a single bill. True real-time convergent charging prevents customers from exceeding data limits, lets them know exactly how much data/calls they have used and hence, promotes transparency between virtual operators and their clients.

Complete reporting and analytics

For an MVNO to be successful, it needs to create new and interesting plans that evoke subscriber interest. A data MVNO needs all the information about its subscribers e.g. their preferred roaming locations, data pack size, income group etc. At Telgoo5, you get access to a slave database that is directly updated by a master database located at the MVNE site. You also get analytics that are integrated into the billing system. With analytics capability, you can receive timely insights about your subscribers’ behavior and immediate needs.

Support for new services

New technologies in telecom industry like IoT and 5G are quite complex to deliver for a small-scale MVNO. But, with the right telecom services platform that offers complete scalability and multi-tenancy, you can handle the voluminous requirements created by the new tech with ease.

Telgoo5 is one of the best MVNEs in the telecom domain because it always updates its platform according to the industry changes. It has many years of experience in the field, and can help you deliver telecom services that are in line with modern-day subscribers’ requirements and preferences.

Operating Your Own MVNO Platform? Here are a Few Tips to Keep in Mind

If you run your own mobile virtual network operator (MVNO) platform or have done your research to Become MVNO, you may instantly agree that managing such a network is no mean feat. From resolving problems to meeting expectations, you have to go through difficult challenges every single day to keep your MVNO Platform going. At the surface, it may seem as easy as finding a proper mobile virtual network enabler (MVNE) and being done with the task. But in reality, it goes far beyond that essential requirement.

To help you run your MVNO service with ease, here are a few tips to ensure its smooth operations. Learning them will help you strike a perfect balance between your MVNO and MVNE expectation and delivery, respectively.

Ensure Your Data Services is Up to Par

In today’s day and age, where smartphones are increasingly replacing high-end computers, you must provide high-speed Internet through your MVNO platform.

In 2018, nearly 69.3 percent of global users subscribed to mobile data services. With many MVNOs focusing on affordable content delivery through specially designed data packages, you need to make sure that your data services are up to par as well.

To ensure that you aren’t falling behind your competitors, gather their data rates through extensive market research. Then, compare them with your current MVNE, its quality of service, and your public prices. Crafting competitive data packages and delivering faster internet speeds allows you to become an MVNO service that is a perfect fit for modern mobile users.

Make Sure That You Offer Accurate Billing

Whether you want to become MVNO or already running your platform, you must offer accurate billing services to your customers.

This concept applies to both postpaid and prepaid users, who want to use reliably billed services that steer clear of duplicate charges, late deductions, or incorrect costs. Not providing such services can lead you to receive customer complaints, refund requests, and even cancellations – all of which could be avoided by making your billing as accurate as possible.

With this in mind, make sure that your MVNO and MVNE are capable of delivering precise and easy to understand billing for every customer. This concept doesn’t only keep your customers happy, but also saves your staff from handling an influx of inquiries or complaints that arise from ambiguities in billing.

Save an Ample Amount for Marketing

Even if you find a reliable MVNE for your MVNO platform, set up your virtual infrastructure, and launch your services publicly, it doesn’t amount to tangible success if no one knows about what you are offering to them.

With nearly 140 MVNO brands in the U.S. alone, the competition is nothing less than fierce in this segment of wireless services. When you add the national carriers, namely AT&T, Sprint, T-Mobile, and Verizon, this picture gets even more severe. But while it may seem daunting to establish yourself as the primary solution for those seeking an MVNO, it is not that difficult when you follow a holistic marketing plan.

That is why you must allocate ample resources towards marketing to reach out to your target audience. Choosing the right service which can help spread the word for your MVNO platform is essential in this regard. This concept makes sure that you are not just spending money down the drain, but that it is returning the required results to you in terms of new subscriptions.

At Telgoo5, we specialize in helping MVNOs scale to their desired level of success. Whether you run an existing MVNO service or want to become MVNO, we can help you build your digital infrastructure and reach your target audience. This concept makes us a holistic service that is fit for all your needs.

Whether you want a demonstration of our services, or want to discuss more details, feel free to reach out to us today. We will be glad to answer any questions you have and help you deploy modern MVNO solutions that cater to your specific needs.

Steps to Starting Your Own MVNO

Running an MVNO you have started is not a simple task. This does not mean you should stop pursuing this kind of business. All you need is to have steps that can ensure you do not fail before you begin. So what do you need to know?

Starting Out

An MVNO, like any other business, is risky. Clients will expect you to provide several services that will not fail from day one. With this in mind, you need to know the exact needs of your prospective customers before you begin. Once you understand their needs there is a need of being nimble in your response to maintain the current clientele while winning new ones.

The only way to succeed in starting is ensuring you make meticulous preparations. In essence, you need to have the following three things:

• A strategic and effective plan to allow you to reach your proposed target segment. This should include how to package and offer services to successfully get your message out there.

• Access to technology that will enable your business to deliver the services your target clients require during the kick-off.

• You also need to know how to quickly adapt your portfolio as demand for new services arises.

Crafting a Plan

Considering the specific dynamics of a market you are trying to reach is a complex task. Generally, there are two ways you can efficiently compete with your competitors.

The first step involves an intimate understanding of a particular set of clients. Access to detailed client information will help you better tailor services to suit their needs. For example, this can be bundling third-party digital services, tailored pricing and offering specific communication services to create an unparalleled service experience.

Secondly, you need to consider new services or a different way of offering your current services. As an MVNO that can identify pricing models, packaging solutions or services, you are on the right track to win clients from a wide range of various segments.

When you craft such a plan, you have made a crucial step to start your MVNO. You should not relax at this point. You need to make sure you learn from your clients to consistently improve your services.

Finding and Getting the Technology Required in Place

Once the plan has been crafted to perfection, the next step is ensuring you have access to technology that will efficiently work with the plan. The technology needed in this case includes those that are initially required and services you may require for you to grow as the market changes.

When you are selecting your technology platform, you need to make sure you will gain sufficient control and assistance over service configuration and creation. The telecom market can change at any time. It sometimes moves quickly, sometimes in a matter of hours. As an MVNO, you need to make sure you set up with a platform that will allow you to receive updates to your service packaging and portfolio as soon as they arise.

Bottom Line

At Telgoo5, we have the experience and professionalism required to help you start your own MVNO business. Our current clients regularly express their happiness in their decision to use our service to start their MVNO businesses. Contact us today so we can help you start an MVNO business that will not fail.

How to Start a Successful MVNO Business

Every day more and more people are turning to mobile devices for daily tasks. These devices help people with many aspects of their daily lives using IoT and apps. An MVNO is a business that ensures it supplies clients with great speeds. If you want to start an MVNO business, there are several things you need to consider:

Get the Right MVNE

The only way your MVNO business can succeed is by ensuring you use a good network. The right partner will ensure you have the tools to manage subscribers, manage the services you offer and have a good platform for efficient reporting and financial flexibility. You should get an MVNE with a lot of experience as it will be integral to the success of your MVNO business.

Pay Attention to Technology

Research by various MVNOs shows that 49% of survey respondents have indicated they will invest in technology soon. Once you have planned your business, you will know the technology you need to use. This is when you will need to do some research on what services are available.

For instance, you will need an analytics tool irrespective of the size of your business. Take note there is no point in investing in a business that does not generate meaningful data. There are companies, such as Telgoo5, that have developed robust analytics solutions. You and your clients need data that is complete and accurate.

Use Your Users as a Base for Your Business

The majority of technology companies have a weakness in which they base their business on the company’s own needs and desires rather than those of their client. For your MVNO business to succeed, you must understand that the services your business provides must be geared towards your clients. Things to consider include but are not limited to, customer service, operational processes, value-add bundle, and helpful products.

Optimize Marketing Efforts

Every business needs a strategic marketing plan. Without marketing, your business will fail before it starts. For an MVNO, you need to plan marketing initiatives based on your value proposition and user persona. You should consider doing things that other MVNOs do not do. This way, you can challenge and beat your competition, while reaching your particular audience. High-quality marketing will always guarantee an ROI (Return on Investment).

Focus on Operational and Customer Excellence

Do some research on successful businesses, MVNOs or not. For instance, companies such as Apple and Amazon have ensured their customers expect a certain level of service. These clients have zero tolerance for operational hold-ups and glitches.

With this in mind, you should ensure your clients get the best speed and excellent service. If your MVNO does not provide this, customers will switch to one that does. Support features such as a dedicated call center is a of necessity to run an efficient MVNO.

Bottom Line

All the above are major factors you should consider when starting an MVNO. The demand for MVNOs is consistently on the rise and is expected to grow. Starting such a business is a great opportunity for success.

The business will be successful as long as the focus is kept on the user and you have solid planning. Contact us now so we can help you start an MVNO business that will challenge and surpass the rest in the market.

Does Your MVNO Give You the Best Service?

You have an MVNO that is working. So how do you know if you are getting the best service? There are several factors to consider that will help you know if you have the best service:

Does the MVNO support CDMA or GSM?

So you may be thinking of switching from your carrier to another. Cellular carriers use GSM or CDMA. The majority of MVNOs use both. Most phones work with CDMA or GSM. As an MVNO, you need to find a service that handles both. Take note some Motorola models, and most current generation Google-branded phones and iPhones have antennas that can use CDMA and GSM.

If you want your MVNO business to succeed, you need to connect with a carrier that supports GSM and CDMA. This way, you will ensure you do not lose clients who would prefer both systems.

Is a Mobile Hotspot Included in the Plan?

Longtime subscribers of MVNOs have some issues they would like addressed. For instance, they would like to know if a mobile hotspot is included. Users have tried to game MVNO systems with a third-party hotspot app. The problem is most, if not all, of these apps, do not work.

The truth is that a hotspot option, sometimes referred to as tethering, is not available with many MVNO service providers. Those that offer hotspots do not do so with lower-cost plans. This means you should check if the feature is included to ensure your subscribers get the service at competitive market rates.

Is Visual Voicemail Supported?

If your subscribers rely on or are accustomed to visual voicemail, make sure you can get it from your carrier. A good number of service providers do not offer the same. You may need to do due diligence to find out if they offer visual voicemail. Some subscribers find it tedious dialing into a voicemail archive to listen to one message after another.

Do Advanced Features Work?

Currently, most people have phones that support things like Wi-Fi calling or VoLTE (HD voice calls). They are great features for those who use them. However, most of the time they are network or phone-specific. Some MVNO service providers may not have them at all because advanced calling features are possible with specific phones.

Are You In Need of a Family Plan?

Most MVNOs cater to individuals. As such, a family plan may be a challenge to find. If you are getting into the MVNO business, you need to find a service that offers a family plan. Although most subscribers will not need a family plan, it is a good option to offer them. This way, you will have an extra edge over your competitors.

Bottom Line

These are five of the most crucial factors to consider when you are looking for an MVNO service provider. Not only will these increase the chances of success in your business, but they will also give an upper hand over your competitors. At Tegloo5 we have the best options to ensure the success of your MVNO business. Contact us today to get all of these features and more.

The Secret to Starting a Successful MVNO

Today, more new MVNO are being started than ever before. Fierce Wireless, an online publication reports that new MVNOs are being launched every week and interest in this business type is eclipsing the 2005-2006 craze that saw numerous high-profile MVNO startups. With numerous new entities rushing start their own MVNOs, many will inevitably fail to make a mark in the long run. To succeed in this competitive space, startups need to plan meticulously and identify the right niche in the market. Although the process is similar to starting any other business, they are unique procedures that you need to weather to start your own MVNO. If you are mulling starting an MVNO, it is important to identify the challenges that may curtail your success. Read on to explore the process, the unique challenges that await you, and get tips on how to smoothly start your own MVNO.

Starting Your Own MVNO – Similar to Starting Other Businesses

Image from Pixabay

To start your own MVNO, you will in  in many respects follow the same procedures like when starting any other business. To succeed, the following steps are critical:

Carving Out a Niche

It is likely that your up and coming MVNO will offer services that eerily similar to the offerings of other players already in the business. While the prospect of facing stiff competition discourages many potential entrepreneurs, it also presents opportunities to creative players. The only viable strategy for most new MVNOs is carving out a niche in the market and chipping away at and winning over customers from the other established providers. Indeed data from Strategy Analytics indicates that MVNOs in the current market conditions succeed by focusing on addressing particular market segments or value propositions.

MVNOs can thrive when they identify a certain set of services or pricing models that are not currently in the market. But deploying this strategy requires extensive knowledge about the set of customers that you will target. This insight is what will enable the company to tailor its offerings to the unique needs of the target segment. Common niches that can be targeted in the current environment include the following niches:

infrastructure MVNOs

These types of MVNOs focus on covering an area where major network providers don’t reach. For example, an MVNO may focus on providing the infrastructure to cover a mountain range where other network operators have no reach.

Retail MVNOs

These types of MVNOs target supermarkets and departmental stores to find subscribers to buy their sim cards.

Advertising-based MVNOs

These offer discounted services and some free services and in return they get access to advertise or subscribers devices.

Discount MVNOs

These target deal hunters. Such companies only offer basic services like voice and text. Although such companies get little earnings per subscriber, the hope to get enough subscribers to get a reasonable profit.

Getting the Tech In Place

MVNOs thrive on technology and you need to put in place the infrastructure and software you will need to serve your customers before getting started. You will need to set up your IT platform and get your billing in place. It is at this point that the company also sets up a CRM, customer care and network management systems. You can be able to save time and human resources by outsourcing billing, customer care, and similar services. Our system Telgoo5 can free up an MVNO’s human resources to focus on other aspects of the business. We can handle the Call Detail Records (CDRs) for both real-time interface (prepaid) and batch process (postpaid) subscribers. We can also handle your billing, data analytics, and other aspects of the technology platform.

At this point, you can also set up the website where subscribers can sign up for your services. It is worth noting that it is important for a new MVNO to identify and only invest in the right technology tools for a company of its size. Underinvestment could result into service failure due to overloading. Overinvestment, on the other hand, can bleed the company dry. The easiest way to ensure that new MVNOs invest in what is enough is by linking up with a good OSS system. Our platform Telgoo5 allows access just what you need at the time. We can take care of your billing, CRM, subscriber website, customer care, and everything you need to get started. Partnering with us can help you to launch your MVNO in as few as four weeks instead of months.

Starting Your Own MVNO – The Unique Challenges

A Potentially Risky Business

A measure of risk is involved when starting any type of business. But the sheer complexity of the MVNO launching process coupled with intricacies involved in making partnerships and the fierce competition that awaits new entrants connive to make starting a new MVNO an especially challenging venture. The fast rate at which telecommunications technology becomes obsolete means that you risk investing in technology and fail to recoup the investment costs. Successful MVNOs reduce risk by targeting a specific niches. They make and strictly follow a plan that addresses the needs of subscribers in that particular niche. A good platform like Telgoo5 can enable you to scale according to your business needs. This will enable your business to avoid paying for resources they currently don’t need.

Getting Licenses

To start your own MVNO, you will encounter a number of challenges that are peculiar to the telecommunications sector. To start a new MVNO, you will need to register and be certified by the right authorities. Being certified will enable you to get MSISDN and IMSI blocks. In the US, this certification is done by the FCC. This process will is critical if you are to start operations. Telgoo5 platform meets and exceeds all the license and regulatory requirements. We have helped a number of MVNOs to fasttrack the certification process and would be happy to help MVNO startups that need guidance during this process.

Making Partnerships

The MVNO business type thrives on partnerships. You will need to work with mobile carriers or aggregators to get subscribers. Many MVNOs startups soon learn that the most difficult part starting operations is not getting capital or even setting up the technology platform. Inking contract with big telecom companies is perhaps the single toughest feast to accomplish.

Telecom companies usually insist on certifying different aspects of MVNO operations before committing to working with them. These certifications processes usually take months of back and forth dealings and they may put a tremendous strain on the patience of the new startup owners. However, some MVNOs may be able to bypass some of these processes by linking up with with MVNEs and other partners. The MVNO can then utilize their existing platforms carrier agreements to get started. Our platform Telgoo5 is already integrated with all the major carriers. We also have partnerships with a number of of aggregators and MVNEs. Signing up at our platform will help you to save time and money and you will be able to start operations in a couple of weeks.

Setting up an MVNO is a potentially complex endeavor that involves planning, setting up platforms, linking up with suppliers and, getting the required certifications. However, if you link up with a good OSS parner, the process can be dramatically simplified and you stand to save a lot of time and money along the way. At Telgoo5, we provide billing, CRM, customer care, and more services to MVNOs and other telecom companies. Over the years, we have helped new MVNOs to flourish. Whether you are an established MVNO, a new company, or just exploring ways to get started, we can tailor our services to fit your needs. Contact us to explore ways we can partner today.